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Managing Innovation Strategically – Live Online

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This highly interactive Live Online programme is designed to familiarise you with the important aspects of innovation, and give you the frameworks and practical tips to implement innovation in your own organisation. You will learn about and discuss important questions such as:

  • Where do innovative ideas come from?
  • How do you draw upon your customers for new insights?
  • How do you come up with disruptive innovations or innovations in your business model?

By learning about why organisations struggle with innovation, you will come away with insight into how you can overcome this to create and capture value in your own organisation.

The Live Online format of this programme allows for networking, collaboration and debate with peers from across the world; from different disciplines, sectors and regions. The programme will comprise both interactive sessions with our world-class faculty as well as small groups exercises, breakout sessions and project work.

Our Live Online programmes offer the same quality and academic rigour associated with all Cambridge education:

  • Delivered by Cambridge Judge Business School’s world-class faculty – Cambridge Judge is a strong research-oriented business school with 19 research centres. All programmes are designed and led by an Academic Programme Director who is a member of Cambridge Judge faculty.
  • Drawing upon the strengths and resources of the wider University of Cambridge and the Cambridge ecosystem, including accessing global alumni and specialists as guest speakers
  • Small class sizes (maximum 30) and high levels of interaction with world-class faculty.
  • Emphasis on quality outcomes – we seek to monitor our delivery against the individual needs of participants. It is no accident that a little over half of our open programme participants come back to Cambridge Judge at least once, often multiple times.
I really enjoyed the Managing Innovation Strategically course; many useful takeaways and food for thought! The content was very engaging, the lecturers managed to make the course very interactive even in this virtual environment, and the discussion with the rest of the group was extremely insightful in terms of what other companies and industries out there are doing. Now time to figure out how to apply everything!
Stephanie Stylianou, Lead Solution Engineer, Salesforce


  • Thinking about innovation
  • Why innovation is difficult
  • Fostering a creative organisation
  • The customer’s role in innovation
  • How to capture value
  • Disruption
  • Operationalising business models
  • The innovation process.


You’ll learn from outstanding faculty and associates of Cambridge Judge Business School and gain a truly international experience from your global peer group.

On completion of this practical and fast-paced programme you will:

  • Have the tools and techniques of managing innovation
  • Be able to apply innovation in your organisations to enhance performance
  • Identify process from innovation to create competitive advantage
  • Understand the factors required to support creativity and innovation
  • Understand the innovation implementation process and how best to organise innovation.
Icon: Executive Education Certificates of Achievement.

This programme counts towards the Cambridge Judge Business School General Management Certificate of Achievement and the Cambridge Judge Business School Innovation Management Certificate of Achievement.

Who should attend

  • Leaders interested in creating an innovative organisation
  • R&D executives
  • Marketing managers involved in innovation
  • Strategy managers looking for new business models
  • Anyone wanting to learn about new product/service development.

Faculty & speakers

Stylianos (Stelios) Kavadias

Margaret Thatcher Professor of Enterprise Studies in Innovation & Growth


Shazhad (Shaz) Ansari

Professor of Strategy & Innovation

PhD (University of Cambridge)

Dates & fees



Fees *

7-8 and 10-11 February 2022

4 half-day sessions (mornings, UK time)

£1,875 + VAT

For information regarding payment terms, cancellation rights, transfer policies and fees, please see our terms & conditions documents:

Terms & Conditions for Self-funded Applicants (pdf, 277KB) (updated 25 August 2021)
Terms & Conditions for Organisation-funded Applicants (pdf, 295KB) (updated 25 August 2021)

Registration closes at midday two working days before the programme start date.

Participants are expected to attend the full programme.

Please ensure that you have read our Frequently Asked Questions, which provide important additional information about our face-to-face and Live Online programmes, in particular during the COVID-19 pandemic.

If you have any questions or would like to have a chat about this programme and how it could benefit you or your organisation, please get in touch with the programme advisor:

Claire Wright

Business Development Director
Open Programmes
Tel: +44 (0)1223 330741
Mob: +44 (0)7548 708067

Schedule a call with Claire

[email protected]

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Claire Wright

Version 1.3 (8 July 2021)


Innovation & Technology


4 half-day sessions
(mornings, UK time)


7-8 and 10-11 February 2022

Book a place

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