How social enterprises scale technology to the bottom of the pyramid in emerging markets: a case study of Simprints
By Tanner Taddeo
Edited by: Dr Michelle Fava; Research supervised by: Professor Paul Tracey
Tech startups often aim for premium markets first, and then ‘scale down’ to the Bottom of the Pyramid (BoP). But what does growth look like when the technology is designed for BoP markets from the outset?