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How social enterprises scale technology to the bottom of the pyramid in emerging markets

How social enterprises scale technology to the bottom of the pyramid in emerging markets: a case study of Simprints

By Tanner Taddeo

Edited by: Dr Michelle Fava; Research supervised by: Professor Paul Tracey

Tech startups often aim for premium markets first, and then 'scale down' to the Bottom of the Pyramid (BoP). But what does growth look like when the technology is designed for BoP markets from the outset?