skip to navigation skip to content

Professor Vicky Pryce, UK Government Economic Service: Engaging business leaders

Professor Vicky PryceCorporations and governments are having to face up to the new challenges of how to operate in a global business environment where the financial sector is broken and needs fixing, and protecting the environment is a major concern for all. The Centre for International Business and Management (CIBAM) at Cambridge Judge Business School invited some of the leading thinkers in “Green Business and Green Values” to share their thoughts on how to meet these new business challenges in the 21st century.

According to Professor Vicky Pryce, Director General of Economics at BERR and Joint Head of the UK Government Economic Service, the current financial crisis is an opportunity to stimulate green business in all organisations, moving the world towards a low carbon economy and a sustainable recovery.