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Jack Keenan, Grand Cru Consulting: Sustainability and corporate governance

Mr Jack KeenanCorporations and governments are having to face up to the new challenges of how to operate in a global business environment where the financial sector is broken and needs fixing, and protecting the environment is a major concern for all. The Centre for International Business and Management (CIBAM) at Cambridge Judge Business School invited some of the leading thinkers in “Green Business and Green Values” to share their thoughts on how to meet these new business challenges in the 21st century.

Change needs to happen sooner rather than later – Jack Keenan, CEO of Grand Cru Consulting, thinks that this process needs to begin in the boardrooms, where better corporate governance will recreate trust in businesses.