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Professor Ashok Som, ESSEC Business School: Return to Maharajah style

Return to Maharajah styleAt a special two-day conference entitled “Innovation in India and China”, Navi Radjou, Executive Director of the Centre for India & Global Business, and Jaideep Prabhu, Nehru Professor of Indian Business, brought leading minds from the worlds of business, marketing, film, fashion and culture together to enable East and West to meet and find out how to create value from these emerging markets.

As their income levels swell, middle-class Indian and Chinese consumers are developing a taste for expensive luxury items imported from abroad explains Professor Ashok Som, Associate Professor of Management at ESSEC Business School, Paris-Singapore.