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Dr Gerard Tellis, Marshall School of Business: The impact of cultural and economic distances

Professor TellisAt a special two-day conference entitled “Innovation in India and China”, Navi Radjou, Executive Director of the Centre for India & Global Business, and Jaideep Prabhu, Nehru Professor of Indian Business, brought leading minds from the worlds of business, marketing, film, fashion and culture together to enable East and West to meet and find out how to create value from these emerging markets.

As the markets in the new emerging economies open up, success is not necessarily guaranteed, says Dr Gerard Tellis, Neely Chair of American Enterprise, and Director of the Center for Global Innovation, Marshall School of Business, USC. You have to make the right decision at the right time.