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Competitive advantage through new business models (Cambridge Service Alliance Conference)

As European economies bump along the bottom a new approach to manufacturing industries is helping to make businesses more successful in the longer term. Companies which have traditionally manufactured products are now branching out into the service sector. “The Servitisation of Manufacturing” is leading to new alliances and collaborations both in the private and public sector with lessons for all to learn.

Speakers at the conference included: Daniel Calleja-Crespo, Yaver Abidi, Fiona Capstick, Peter Thomas and Keith Jordan.