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Making your organisation innovative

Professor Christoph Loch to discuss why innovation is a top priority in a free webinar taking place today

Professor Christoph LochProfessor Christoph Loch, Director of Cambridge Judge Business School, will be delivering an innovation-themed webinar today (16 July) at 15:00 GMT+1

Innovation systematically appears among the three main priorities named by CEOs and top managers. The reasons are manifold; across different industries, markets globalise, companies merge and new players challenge the existing business models, with broader integration of technologies, and through wider collaboration networks.

In Making Your Organisation Innovative, Professor Loch will discuss why innovation is seen as top priority and the different types of innovation and how they can be unleashed in the organisation, along with how to effectively leverage one of the key drivers of innovation – creativity.