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Dr Matthias Holweg, CPEI: The second automotive century: towards a new economic foundation

CIBAM’s 2013 Distinguished Lecture on the ‘Global Automotive Industry’ produced a very broad and encouraging international picture, with Britain well-positioned for success. A strong list of guests including academics whose areas of interest include the automotive sector took part alongside industry specialists.

The global automotive industry has gone through massive change in recent years, and that revolution continues, believes Dr Matthias Holweg, Director of the Centre for Process Excellence & Innovation (CPEI) at Cambridge Judge Business School. Where once production was all-important, selling the product is now as important especially the way vehicles are put on the road.