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Social Media Driving Licence cohort pass the test


The inaugural Social Media Driving Licence (SMDL) course came to a glittering end on Friday 25 July with an Oscars-style awards ceremony and champagne reception for its first alumni.

Social Media Driving Licence (SMDL) cohortOver eight consecutive weeks between May and July 2014, the SMDL course was delivered in the classroom and online to 30 participating Cambridge Judge Business School staff to offer a solid grounding in social media and to improve understanding of the professional application, value, scope, and limits of these tools.

Though lectures, workshops, videos, podcasts, and drop-in surgeries all participants critically engaged with and explored a wide range of social media platforms, blogged and tweeted about their experiences, and regularly completed weekly tasks along the way in order to be awarded their licence (certificate of attainment) at the end of the course.

The SMDL participants explored and evaluated: Twitter, HootSuite, Storify, Google +, YouTube, Flickr, SlideShare, Feedly, blogging platforms and many more tools besides.

All participants received a licence on completion of the course.

The programme was the inspiration of Cambridge Judge Business School Information & Library Services Manager Andy Priestner. The format, curriculum, and content of the course was collaboratively created and delivered by: Andy Priestner; Ange Fitzpatrick, Deputy Information & Library Services Manager; Georgina Cronin, User Experience Librarian; Jo Mills, Deputy Director at the Centre for Entrepreneurial Learning; and Mark Andrews, EMBA VLE Manager.

The course was devised for staff members of Cambridge Judge Business School for delivery between May and July 2014. It is available for re-use under a Creative Commons CC-BY-NC-SA licence.