The research was “so relevant to our work”, says Jennifer MacKellar, who manages educational programmes at the Green Chemistry Institute of the American Chemical Society. “The insight that came from this paper is something my colleagues and I had observed serving our community. But it was never articulated in a way that was meaningful. We have a lot of ‘anec-data’ out there, stories people had shared with us, but we never had data to back it up.”
The paper co-authored by Jennifer Howard-Grenville, Diageo Professor of
Organisation Studies at Cambridge Judge, is entitled “‘If chemists
don’t do it, who is going to?’ Peer-driven occupational change and the
emergence of green chemistry”. Published in 2017 in Administrative
Science Quarterly, the research looked at the emergency of green chemistry
over several decades and highlighted the potential tensions between people with
The article on the Network for Business Sustainability website notes that “researchers want their findings to have an effect”, and details how the Green Chemistry Institute used Professor Howard-Grenville’s research findings to craft messages for people with different views and motivations.