Only temporarily
A study on temporary marketing organisations co-authored by Dr Allègre Hadida of Cambridge Judge Business School is featured in Marketing News, published by the American Marketing Organisation. Dr Allègre Hadida A study on temporary marketing organisations co-authored by Dr Allègre…
Marketing News: Effectively use temporary marketing organisations
A study co-authored by Dr Allègre Hadida, University Senior Lecturer in Strategy at Cambridge Judge Business School, looked on how companies can best harness temporary marketing organisations. The study identified three different forms of temporary organisations – stand-alone, hybrid and…
The value of failure: creativity in business
Thomas Edison was famous for saying "I have not failed 10,000 times. I have just found 10,000 ways that won't work." It’s the lightbulb moment that many individuals seek, but how can creativity help business practice and why should good…
Marketing on the fly
A new study co-authored by Dr Allègre Hadida of Cambridge Judge Business School identifies three different types of temporary marketing organisations and the challenges they pose. Dr Allègre Hadida Marketing activity is increasingly carried out within "temporary" organisations set up…
The key to managing transition: lessons from Twickenham
What are the keys to managing transition within an organisation? At a lunchtime seminar between the men's and women's Varsity rugby matches at Twickenham on 6 December, Dr Allègre Hadida of Cambridge Judge Business School outlined how the mission, vision…
Five key lessons on sport and business
Cambridge Judge Business School academics share their thoughts in advance of the big Varsity rugby matches between Cambridge and Oxford at Twickenham. Nick Koster (Social Innovation 2017), CURFC Captain at the Varsity Match 2018. Business and sport have much in…
Outstanding contribution to teaching
Dr Allègre Hadida of Cambridge Judge Business School honoured as a winner of the 2018 Pilkington Prize for excellence in teaching at the University of Cambridge. Dr Allègre Hadida, University Senior Lecturer in Strategy at Cambridge Judge Business School, was…
Puncturing Hollywood conventional wisdom
A movie star’s popularity boosts opening-weekend ticket sales, but the actor’s artistic merit is just as important for box office receipts over a film’s theatrical run, finds new study. A movie star's popularity boosts ticket sales on opening weekend, but…
Financial Times: Business School: IT woes, 21st century work skills and Goldman
Dr Allègre Hadida, University Senior Lecturer in Strategy at Cambridge Judge Business School, recommends Obelix & Co by René Goscinny and Albert Uderzo as a good example of a fiction book that provides lessons in leadership and management. It is…
The value of failure: creativity on the MBA
Thomas Edison was famous for saying "I have not failed 10,000 times. I have just found 10,000 ways that won't work." It’s the lightbulb moment that many individuals seek, but how can creativity help business practice and why should good…
