Marketing moves centre stage
Long the Cinderella of the corporate world, marketing is playing an increasingly major role as analytics take over from intuition, and human needs shape products. Dr Shasha Lu, Lecturer in Marketing at Cambridge Judge Business School, who delivers the Digital…
Regulatory technology
Global RegTech industry earned an estimated $5 billion in 2018 following five-year surge in startup activity, says first Global RegTech Benchmarking Report by the Cambridge Centre for Alternative Finance with support from EY Japan. The global RegTech (Regulation Technology) industry…
Invesco and Cambridge Judge Business School announce a 10-year collaboration
Invesco to support Cambridge Judge Business School’s research activities in long-term asset management, alternative finance and data-analytics. Global asset management firm Invesco and Cambridge Judge Business School today announced a 10-year collaboration under which Invesco will support research activities in…
Artificial intelligence and big data consulting: doing black magic with the world’s ‘new oil’?
Lead Data Scientist at BCG Gamma consulting and Cambridge MBA alumnus, Iman Karimi (MBA 2010), talks about big data, advanced analytics and artificial intelligence and its impact on society and companies. A conversation with Cambridge MBA Executive Director Conrad Chua…
Important labels
'Categorisation' is key to regulation of new technology platforms, Professor Shahzad Ansari of Cambridge Judge tells the AOM Big Data Conference. The "categorisation" of new technology platforms will be critical as regulators and other policymakers address issues raised by the…
Cineuropa: BigData.BigMovies reveals cinema digitalisation opportunities
Fran Royo writes about an international conference BigData.BigMovie that took place in Germany last month. Scientists and practitioners came together to discuss the importance of big data on the film and television industry. Dr Allègre Hadida, University Senior Lecturer in…
From academia to (off)-Broadway
David Stillwell is a big data academic at Cambridge Judge Business School. So why does he feature in a hit play at New York's Public Theater, starring Daniel Radcliffe? Dr David Stillwell is an academic through and through. Bespectacled, earnest,…
Cambridge Business Magazine: Study points to ‘happier’ e-commerce results
Money really can buy happiness when spending fits our personality, finds a pioneering “big data” study based on nearly 77,000 actual UK bank spending transactions co-authored by Cambridge Judge’s David Stillwell, along with Joe Gladstone and Sandra Matz. The three…
Honours for use of big data for doctors
Cambridge Judge MBA team wins second prize in the Wharton People Analytics Conference case competition, focusing on improving doctor experience in Médecins Sans Frontières. A team of three students from the MBA programme at Cambridge Judge Business School placed second…
Internet (of Things) ethics
The 'Internet of Things' needs to be better managed from an ethical standpoint, says article in European Business Review co-authored by Professor David De Cremer of Cambridge Judge. The "Internet of Things" (IoT) that collects reams of information about everyday…
