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big data

Cambridge Business Magazine: Study points to ‘happier’ e-commerce results

Money really can buy happiness when spending fits our personality, finds a pioneering “big data” study based on nearly 77,000 actual UK bank spending transactions co-authored by Cambridge Judge’s David Stillwell, along with Joe Gladstone and Sandra Matz. The three…

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Honours for use of big data for doctors

Cambridge Judge MBA team wins second prize in the Wharton People Analytics Conference case competition, focusing on improving doctor experience in Médecins Sans Frontières‎. A team of three students from the MBA programme at Cambridge Judge Business School placed second…

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Internet (of Things) ethics

The 'Internet of Things' needs to be better managed from an ethical standpoint, says article in European Business Review co-authored by Professor David De Cremer of Cambridge Judge. The "Internet of Things" (IoT) that collects reams of information about everyday…

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Why big data comes with big headaches for the healthcare sector

"Big Data" is a phrase that seems to get many people excited these days. The potential is clearly so enormous that society seems to naturally believe it is the answer to everything. However, it is becoming increasingly apparent that people…

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Using big data for a healthy return

Listen to some industry commentators and you'd think big data was the answer to life, the universe and everything. But if you were in charge of a big data source in the pharmaceutical sector, how would you actually use it…

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