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The Hindu Business Line: Cambridge researchers look at Bollywood to understand consumption patterns

A study co-authored by Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, is featured in the article. Using Bollywood films the study examines energy and household appliance use across four decades in India. “Our intent was to show…

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Film and energy

Using Bollywood films to examine energy and household appliance use across four decades in India. Energy studies are often highly technical. A new study from the University of Cambridge takes a far more colourful approach, using 19 Indian feature films…

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A Mexican shaking up India’s cinemas

Manuel Berlanga Diaz, a Mexican MBA student in Cambridge, made the courageous decision to leave Mexico and work for a start-up in India. Listen to his experiences as the company introduced India's movie-crazy population to a better cinematic experience. An…

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2013 podcast mba berlangadiaz indiancinema

Patrick von Sychowski, Adlabs Digital Cinema: ‘And action’

At a special two-day conference entitled "Innovation in India and China", Navi Radjou, Executive Director of the Centre for India & Global Business, and Jaideep Prabhu, Nehru Professor of Indian Business, brought leading minds from the worlds of business, marketing,…

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2009 podcast sychowski and action