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branding

The Financial: Hot Pickle pops open a Magnum!

Hot Pickle, a brand specialist agency co-founded by two Cambridge Judge Business School MBA 2008 alumni, was chosen to create and design the Magnum London Pop-Up store that is currently residing at Westfield Stratford City, the official shopping centre of…

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Does my bottom line look big in this?

New research by Dr Ben Barry reveals how fashion brands can better influence the purchase intentions of women by the type of models they use, but warns there are significant cultural differences to observe Research into the way fashion brands…

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2012 podcast barry bottom line

Does my bottom line look big in this?

New research by Dr Ben Barry reveals how fashion brands can better influence the purchase intentions of women by the type of models they use, but warns there are significant cultural differences to observe Research into the way fashion brands…

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2012 podcast barry bottom line

Martin Lindstrom, branding and marketing expert: ‘Brandwashed’

Martin Lindstrom calls for an ethical line in the sand for the future development of brands using social media One of the leading marketing and brand development strategists, Martin Lindstrom, advocates consumer use of social media to drive ethical standards.…

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2012 podcast lindstrom brandwashed

Brandwashed – a sign of the times?

Martin Lindstrom, a globally recognised marketer and one of Time magazine’s Top 100 Most Influential People, will be visiting Cambridge Judge Business School on 1 February 2012 as part of his publicity tour to promote his new book, Brandwashed. Speaking…

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Martin lindstrom

Will Galgey, Doreen Wang and Jonathan Garner: Bullish brands

Chinese consumers share much in common with their Western counterparts, and the brands they buy most are now listed in the 'Brandz Top 50 Most Valuable Chinese Brands'. Will Galgey, Global CEO of The Futures Company, Doreen Wang, Groups Account…

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Made in china

Facing down Facebook

Dr Omar Merlo, a University Lecturer in Marketing and Strategy at Cambridge Judge Business School, says Facebook and other new media tools bring with them new risks for brand management. The challenge is identifying, and immediately responding via the right…

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2010 podcast merlo facing

Maurice Levy, Publicis Groupe: From national to global

Maurice Levy, Chairman and CEO of Publicis Groupe, and Kevin Roberts, Chairman and CEO of Saatchi & Saatchi, are definitely "opposites" who attract. Together they have built up a successful global brand which dominates the world of advertising. It was,…

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Mr maurice levy

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