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Centre for India & Global Business (CIGB)

The digital revolution in public services

Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, writes on how to do more with less for more. Over four billion people around the globe - more than half the world's population - live outside the formal economy…

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Phys.org: Study identifies different ways to help social businesses grow

A new study by researchers from Cambridge University has identified four key strategies and two methods for social businesses to scale up, which could help them reach many more of the four billion people in developing countries who could benefit…

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Helping social businesses to grow

Study by University of Cambridge researchers identifies four strategies and two key methods for scaling up social businesses in developing countries in order to meet huge unmet needs of more than four billion people. Social businesses can play an important…

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Cambridge TV: Indian innovation

Professor Jaideep Prabhu says UK can learn a lot from countries like India to innovative faster, better and cheaper. “There are a lot of opportunities for British firms that are entrepreneurial in this frugal way not only to meet Western…

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Tsinghua Business Review: Jugaad Innovation: India’s unique contribution to the world of business

Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, writes about jugaad innovation, India’s “major contribution to the world of innovation and business mode generally.” The principle – to do more with less and innovate faster – could also…

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Financial Times: Apple has chance to pick better R&D model in China

Andrew Hill writes on Apple and its research and development activity in China and other countries. Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, comments on the company’s plans to open a research centre in China. Read the…

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Share Radio: Is it time for investors to think again about India?

Professor Jaideep Prabhu talks to Robert Van Egghen about the benefits of the new, unified, goods and services tax levy in India, and how it has the potential to improve trade both nationally and internationally.…

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Cambridge TV: ARM response

Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge Business School, comments on ARM’s £24bn sale to Japan’s SoftBank. (starts at 2mins 45secs). Watch the video [cambridge-tv.com]…

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Cambridge Business Magazine: The challenge of scaling up ‘inclusive’ markets

Pressure is mounting on the private sector to expand efforts to improve the welfare of the poor – not only by creating jobs but also by developing affordable and beneficial products for less fortunate populations in sectors such as financial…

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The Daily Star: Jugaad: The budget approach to innovation

In an interview for a Bangladeshi daily newspaper, Jaideep Prabhu, Jawaharlal Nehru Professor of Business and Enterprise at Cambridge Judge Business School, discusses jugaad innovation, the main principles of jugaad and how it is evolving every day. “We look at…

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