Matching advertising images to personality traits can find the most suitable image for a particular customer and help win sales, finds a new study co-authored by Dr David Stillwell of Cambridge Judge Business School.
Consumers pay far more attention to…
Dr Sandra Matz, a former PhD student at Cambridge now based at Columbia University, and her co-authors, including Dr David Stillwell from Cambridge Judge Business School, have published a new study which demonstrates that companies only need one Facebook 'Like'…
The power of "nudging" – subtle interventions informed by psychology to change people's behaviour – is becoming increasingly accepted in marketing circles. As consumers we are now used to being given gentle reminders to eat better, drink less and exercise…
Men indulge in luxury goods after they have been romantically rejected, while women go for expensive treats when their lovelife is on the up, new research shows
A study by marketing academics has concluded that when men have been rejected…
