While you watch the TV, the TV watches you
Four key principles for companies to use data targeting in a positive way. By Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge Business School and Academic Director of the Psychometrics Centre Dr…
Publico: The scientist who exposed the power of Facebook
Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge Business School, published an article in 2013 explaining how easy it is to guess someone’s personality just from a few Facebook likes. Recently David…
Live Mint: Opinion: How the internet could end up wrecking Indian democracy
Research co-authored by Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge Business School, is featured in the article. The research says that Facebook “knows” us better than our family and friends. The…
No more ‘average’ consumer
Matching advertising images to personality traits can find the most suitable image for a particular customer and help win sales, finds a new study co-authored by Dr David Stillwell of Cambridge Judge Business School. Consumers pay far more attention to…
RSVP Live: Study finds foul mouthed people are more likely to be honest and trustworthy
Psychologists have learned that people who frequently curse are being more honest, according to a study co-authored by Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge. “Saying what you really think isn’t…
New Scientist: I exposed how online profiling leaves us open to mass persuasion
Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge Business School, talks about social media and how data like Facebook “likes” can be used for marketing purposes. A study co-authored by David found…
Wired: This algorithm knows how you will vote based on the car you drive
Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge Business School, comments on a study that draws demographic conclusions and voting likelihood based on cars spotted in Google Street View. David says the…
MSN: This is what swearing says about you
Psychologists have learned that people who frequently curse are being more honest, according to a study co-authored by Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge Business School. “If you’re trying to…
BBC Radio Cambridgeshire: The Naked Scientists
Dr David Stillwell, University Lecturer in Big Data Analytics and Quantitative Social Science at Cambridge Judge, talks about research that says freely available data like Facebook ‘likes’ can help advertisers tailor adds to target social media users. David says the…
How effective is psychological targeting in advertising? What we can learn about you from just one click.
Dr Sandra Matz, a former PhD student at Cambridge now based at Columbia University, and her co-authors, including Dr David Stillwell from Cambridge Judge Business School, have published a new study which demonstrates that companies only need one Facebook 'Like'…
