No more ‘average’ consumer
Matching advertising images to personality traits can find the most suitable image for a particular customer and help win sales, finds a new study co-authored by Dr David Stillwell of Cambridge Judge Business School. Consumers pay far more attention to…
RSVP Live: Study finds foul mouthed people are more likely to be honest and trustworthy
Psychologists have learned that people who frequently curse are being more honest, according to a study co-authored by Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge. “Saying what you really think isn’t…
New Scientist: I exposed how online profiling leaves us open to mass persuasion
Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge Business School, talks about social media and how data like Facebook “likes” can be used for marketing purposes. A study co-authored by David found…
Wired: This algorithm knows how you will vote based on the car you drive
Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge Business School, comments on a study that draws demographic conclusions and voting likelihood based on cars spotted in Google Street View. David says the…
MSN: This is what swearing says about you
Psychologists have learned that people who frequently curse are being more honest, according to a study co-authored by Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge Business School. “If you’re trying to…
BBC Radio Cambridgeshire: The Naked Scientists
Dr David Stillwell, University Lecturer in Big Data Analytics and Quantitative Social Science at Cambridge Judge, talks about research that says freely available data like Facebook ‘likes’ can help advertisers tailor adds to target social media users. David says the…
How effective is psychological targeting in advertising? What we can learn about you from just one click.
Dr Sandra Matz, a former PhD student at Cambridge now based at Columbia University, and her co-authors, including Dr David Stillwell from Cambridge Judge Business School, have published a new study which demonstrates that companies only need one Facebook 'Like'…
The Guardian: One Facebook ‘like’ is all it takes to target adverts, academics find
Just one Facebook ‘like’ is enough for brands to start sending targeting advertisement to users. The study co-authored by Dr David Stillwell, University Lecturer in Big Data Analytics and Quantitative Social Science at Cambridge Judge, found that specific Facebook likes…
A quicker test for depression
When it comes to assessing depression, the usual paper-based questionnaires are long and frustrating for patients. University of Cambridge researchers found that computerised adaptive tests (CAT) are quicker to complete and more accurate. Computerised adaptive testing (CAT) can make depression…
Business Insider: What Facebook ‘likes’ say about you
Research co-authored by Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge, finds that Facebook “knows” us better than our family and friends. The study was based on data from 58,000 people using…