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Shifting ad focus

Advertising will shift to new 'subtler forms' as ad-free subscription platforms grow, Dr Allègre Hadida of Cambridge Judge says in new publication. Advertising will increasingly take "subtler forms, such as product placement or sponsorship" in a world that may become…

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Digital advertising futures and options exchange

MediaGamma, mentored by Accelerate Cambridge, closes seed financing round. MediaGamma, a programmatic digital advertising venture co-founded by a Cambridge Judge MFin graduate and mentored by Accelerate Cambridge, has closed its seed round of financing in which it attracted funding from…

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