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entrepreneurship

Selling sports smartly across the globe with an MBA

Once an MBA start up and now the leading sports sponsorship platform in Europe, Sponsoo is expanding further with plans that include the Cambridge Judge community. Sports sponsorship offers unrivalled opportunities to tell dramatic stories and reach highly engaged audiences.…

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Andreas Kitzing looks at a trophy.

Enterprise skills

Brilliant scientists and technologists also need exemplary management ability to succeed in business. Bruno Cotta, Executive Director of the Entrepreneurship Centre at Cambridge Judge, explains the Centre’s sponsorship of a new Cambridge Independent Science and Technology Award that recognises these…

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A silhouetted figure in front of a projection of data.

Pitch contest

Ventures associated with the Entrepreneurship Centre at Cambridge Judge Business School get third prize, semifinals at the Global Pitch Competition in Shenzhen, China. Mimicrete, an advanced materials science venture that is developing novel self-healing concrete, was awarded third prize in the Peking HSBC Business School-Cambridge…

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Dr Liz Zijing Li of Mimicrete.

Venturing forth: Mirthy – a digital platform helping older adults remain active

Mirthy, a social startup supported by the Cambridge Social Ventures programme at Cambridge Judge Business School, aims to bring joy to millions of older people. Crises can breed opportunity, and that’s what the coronavirus pandemic brought to Mirthy, a social…

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A senior couple practise yoga together in the living room at home.

Why acquirers retain tech startup CEOs

Acquirers are more likely to retain a young tech firm’s CEO if they are a founder owing to their ‘pivotal’ role in deal implementation, finds a study co-authored at Cambridge Judge Business School. Dr Keivan Aghasi According to much conventional…

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A man in a shortsleeved shirt and glasses uses a yellow crayon to draw a diagram on a clear perspex board to illustrate something to his colleagues.

Sustainable ventures

Ventures associated with Cambridge Judge Business School programmes are involved in many areas of sustainability, from food production to aviation. The focus on sustainability at Cambridge Judge Business School extends far beyond the classroom. The Business School encourages students and…

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Drone shot of a young couple carrying a crate full of fresh vegetables along the greenhouse.

CAM: Hub life

A feature about RE.USE startup, that is currently on the Accelerate Cambridge programme run by the Entrepreneurship Centre at Cambridge Judge Business School. RE.USE is “return and reuse” logistics system, which aims to eliminate the use of single-use takeaway containers.…

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Enterprising minds

Bruno Cotta, Executive Director of the Entrepreneurship Centre at Cambridge Judge Business School, introduces a new series on the University of Cambridge website. Bruno Cotta Resilience and learning from failure are essential to successful entrepreneurship, writes Bruno Cotta, the Executive…

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Shot of a group of young entrepreneurs having a brainstorming session in a modern office.

BBC News: Crop-counting drone tech tested on Cambridgeshire orchard

Outfield, a venture currently on the Accelerate Cambridge programme at Cambridge Judge’s Entrepreneurship Centre, is using drone technology to increase fruit-crop yield. The technology has been recently tested in Cambridgeshire Orchard aiming to estimate how much fruit there is. The…

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High-flying farm tech

Outfield, a venture supported by Cambridge Judge Business School that uses drone technology to increase fruit-crop yield, raises £750,000 in first funding round. Outfield, a venture supported by Cambridge Judge Business School that uses drone-produced imagery and artificial intelligence to…

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The morning sun falls on trees in an orchard bearing countless apples.

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