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grassroots

Activism through ‘masking’

How can organisations disguise campaigns as grassroots movements to challenge protected practices? Paper co-authored at Cambridge Judge Business School on child marriage in Indonesia is named Best Article at Academy of Management annual meeting. How do organisations oppose practices that…

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Black and white photo of a woman holding a mask away from her face to reveal a serious expression.

Social change

Study co-authored by Professor Paul Tracey on challenging 'guarded institutions' is featured in Stanford Social Innovation Review. theater white mask A study co-authored by Professor Paul Tracey of Cambridge Judge Business School about how social change organisations can challenge "guarded…

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