BBC Vietnam: A different approach to life in India
Frugal principles, embedded in people’s everyday life in India, could be beneficial to Western companies as well, says Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business and Enterprise at Cambridge Judge. “You’ve now got frugal startups doing things faster and…
BBC: India’s ingenious approach to life
Western companies could benefit by adopting frugal principles, says Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business and Enterprise at Cambridge Judge. “You’ve now got frugal startups doing things faster and cheaper than large companies. Just look at Raspberry Pi…
Cambridge Global Food Security: Meet the researcher
An interview with Jaideep Prabhu, Professor of Marketing and Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge. Jaideep talks about his research on frugal innovation and how this is relevant to other sectors such as global food…
Frugal innovation
Professor Jaideep Prabhu says that doing more with less makes sense – whatever your location. On 26 January 2001, an earthquake of magnitude 7.9 hit Gujarat, India, killing over 25,000 people. Mansukhbhai Prajapati, a rural potter, escaped with his life…
Blowhorn – moving goods in India made easy
Owing to horrible congestion and narrow roads, big trucks are banned from many major cities in India. So Cambridge Judge Business School alumnus Mithun Srivatsa (Cambridge MBA 2011) saw a promising market opening. Mithun Srivatsa "Businesses and people struggle to…
Global Finance: Reforms give a major boost to banking business
The World Bank’s 2018 edition of its Ease of Doing Business index placed India in 100th place, up by 30 from last year. This is mostly because of Indian Prime Minister Narendra Modi’s efforts to boost the country’s global appeal,…
BBC World Service: The secrets of jugaad
Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business and Enterprise at Cambridge Judge Business School, discusses jugaad innovation and how it can solve problems. Jaideep says India is like a lab for frugal innovation as it has the whole ecosystem…
The Guardian: Trump clips Britain’s wings as Tories put faith in free-trade deals
Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge Business School, discusses the possibility of the UK having a trade deal with India. “What is the UK’s bargaining power in a post-Brexit world? Not much. India…
Cambridge Network: Cambridge Festival of Ideas: India uncovered
This year’s Cambridge Festival of Ideas, which runs 16-29 October, will feature India in many events as the country celebrates 70 years since independence. Several talks and debates will reflect on the social, historical, and political issues confronting India. On…
BBC Radio 4: Disrupted Development
What is the impact of digital disruption, including automation, artificial intelligence and robotics, in developing countries? BBC talks to experts involved in the digital economy in countries such as India, Tunisia and Kenya. Jaideep Prabhu, Professor of Marketing at Cambridge…