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indirect learning

How emerging-market firms grow in developed markets – CJBS paper wins research excellence award

An article on 'indirect learning' abroad by firms in developing markets co-authored by Professor Jaideep Prabhu of Cambridge Judge wins global marketing award from the American Marketing Association. Dr Jaideep Prabhu An article about firms in developing markets co-authored by…

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‘Indirect’ learning

Concern about executive 'brain drain' from developing countries is misplaced. 'Indirect' learning in mature markets crucial to developing-country firms' growth, says research co-authored at Cambridge Judge. Concern about a "brain drain" of executives from developing countries who work in mature…

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