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innovation strategy

‘Amazing’ finds

Remote working due to the pandemic has unearthed hidden talent, Allègre Hadida of Cambridge Judge Business School says in a new global innovation report. Dr Allègre Hadida Remote working prompted by the COVID-19 (coronavirus) pandemic has unearthed previously hidden talent…

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Pharma shift

The pharmaceutical industry's focus on procedures and dealmaking could change significantly in this uncertain period, five Cambridge Executive MBA graduates say in a webinar for the What's Next? How to Survive and Thrive in a Post COVID-19 World series. Here's…

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The corporate pivot: radical change in times of crisis

The COVID-19 (coronavirus) crisis underlines need for firms to quickly ‘pivot’, Professor Paul Tracey of the Cambridge Centre for Social Innovation. Many entrepreneurs need to pivot – make radical changes to their business model – because their initial ideas fail to…

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Marketing in the age of big data – what marketers should know

How can marketers keep pace with a demanding retail landscape where consumer desires and expectations are increasingly shaped by technology? Think about the technology tools you were using just a few years ago. What could your phone, laptop, and apps…

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Flight International: Innovation challenge

Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge Business School, discusses management of innovation strategy in high-tech companies such as Airbus. According to Jaideep, nowadays the cost of innovation is much lower and small teams…

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