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innovation strategy

How to tackle the UK’s muddled and ineffective policy for growing the innovation economy

The UK needs an Independent Office for Innovation and Industrial Policy similar to the Office for Budget Responsibility, says submission by Cambridge Judge Business School expert at the request of the House of Commons Select Committee on Science and Technology.…

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‘Amazing’ finds

Remote working due to the pandemic has unearthed hidden talent, Allègre Hadida of Cambridge Judge Business School says in a new global innovation report. Dr Allègre Hadida Remote working prompted by the COVID-19 (coronavirus) pandemic has unearthed previously hidden talent…

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Pharma shift

The pharmaceutical industry's focus on procedures and dealmaking could change significantly in this uncertain period, five Cambridge Executive MBA graduates say in a webinar for the What's Next? How to Survive and Thrive in a Post COVID-19 World series. Here's…

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The corporate pivot: radical change in times of crisis

The COVID-19 (coronavirus) crisis underlines need for firms to quickly ‘pivot’, Professor Paul Tracey of the Cambridge Centre for Social Innovation. Many entrepreneurs need to pivot – make radical changes to their business model – because their initial ideas fail to…

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Marketing in the age of big data – what marketers should know

How can marketers keep pace with a demanding retail landscape where consumer desires and expectations are increasingly shaped by technology? Think about the technology tools you were using just a few years ago. What could your phone, laptop, and apps…

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Flight International: Innovation challenge

Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge Business School, discusses management of innovation strategy in high-tech companies such as Airbus. According to Jaideep, nowadays the cost of innovation is much lower and small teams…

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