Affordable value innovation
For multinationals, the real prize in developing countries is in 'good enough' rather than high-end products, which can be very profitable, says Professor Jaideep Prabhu of Cambridge Judge Business School. From food to electronics to pharmaceuticals, major companies and brands…
The digital revolution in public services
Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, writes on how to do more with less for more. Over four billion people around the globe - more than half the world's population - live outside the formal economy…
The Daily Star: Jugaad: The budget approach to innovation
In an interview for a Bangladeshi daily newspaper, Jaideep Prabhu, Jawaharlal Nehru Professor of Business and Enterprise at Cambridge Judge Business School, discusses jugaad innovation, the main principles of jugaad and how it is evolving every day. “We look at…
Research Horizons
Jugaad innovation, the subject of research by Jaideep Prabhu of Cambridge Judge, is featured in a special India issue of Research Horizons magazine published by Cambridge University. Jugaad or "frugal" approaches to innovation, the topic of two books and other…
Business Standard: Jugaad is both a necessity and a hobby
Reporter Rohit Nautiyal interviews Cambridge Judge Business School’s Jaideep Prabhu and Navi Radjou on jugaad innovation and how companies around the world are trying to adapt the concept. “Frugal innovation is not just about cutting cost, but adding value,” says…
Gulf News: An empowered consumer takes over the ‘frugal’ economy
Cambridge Judge Business School's Professor Jaideep Prabhu and Navi Radjou looks at the frugal economy and why it's growing more popular in Western countries. The authors say that "a self-organising frugal economy could generate billions of dollars in value and…
Cambridge Network: ‘Frugal innovation’ is now entrenched in the West
In 2012, the book Jugaad Innovation was influential in letting the world know how developing countries like India were doing more with less. Now its sequel, Frugal Innovation, just published, explains how Western countries have enthusiastically embraced the same philosophy.…
Frugal part two
'Frugal Innovation' is now entrenched in the West. In 2012, the book Jugaad Innovation was influential in letting the world know how developing countries like India were doing more with less. Now its sequel, Frugal Innovation, published on 10 February,…
Project Syndicate: The rise of the frugal economy
Cambridge Judge Business School's Professor Jaideep Prabhu and Navi Radjou looks at the frugal economy and why it's growing more popular in Western countries. The authors say that "a self-organising frugal economy could generate billions of dollars in value and…
The Irish Times: Book review: Frugal Innovation
The Irish Times looks at the new book Frugal Innovation: How to Do More with Less, by Navi Radjou, Fellow in India & Global Business, and Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise and Director of the…