The Economist: Cheap and cheerful
The Economist's Schumpeter column looks at the new book Frugal Innovation: How to Do More with Less, by Navi Radjou, Fellow in India & Global Business, and Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise and Director of…
BBC Radio 4: In business: 21st century unlimited
Peter Day looks into frugal innovation and interviews Navi Radjou, business consultant and Fellow in India & Global Business at Cambridge Judge Business School. Listen to the interview [bbc.co.uk]…
The Economic Times: Imagineering 2015: how India Inc can go frugal this year
Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge Business School, and Navi Radjou, business consultant and Fellow in India & Global Business at the School, look how frugal innovation can help Indian companies to thrive…
Harvard Business Review: What frugal innovators do
In their upcoming book Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge, and Navi Radjou, business consultant and Fellow in India & Global Business at Cambridge Judge, studied how the leaders from more than 50…
Harvard Business Review: 4 CEOs who are making frugal innovation work
Cambridge Judge's Professor Jaideep Prabhu and Navi Radjou look at the CEOs who have adopted frugal innovation "to address the needs of cost-conscious and eco-aware consumers in developed economies". The authors say Western companies should look at the frugal innovation…
Cambridge Network: Cambridge Festival of Ideas wraps up biggest event yet
This year's festival was a real success - featuring more than 250 events in two weeks and 20,000 people attending talks, exhibitions, music and panel discussions, to name a few. Professor Jaideep Prabhu, who was speaking on jugaad innovation at…
Cambridge Network: Cambridge Judge experts spread the word on frugal innovation
Frugal innovation is a major source of affordable and sustainable solutions to problems of poverty, inequality and resource constraint worldwide. New technologies such as 3D printing, smartphones and the Internet of Things, as well as movements like the Maker Movement…
Spreading the word on frugal innovation
Two of Cambridge Judge Business School’s experts are travelling abroad this month to speak on the topic of frugal innovation. Jaideep Prabhu, Nehru Professor of Indian Business, will attend the European Edition of the Maker Faire in Rome this weekend…

Influential ‘Jugaad Innovation’ goes into sixth language
How to turn a crisis into opportunities for growth? What does jugaad, or frugal and flexible innovation, mean for business? These and other questions will be discussed during events in Italy this week How to turn a crisis into opportunities…

Browse the City: Jugaad innovation arrives in Milan
Three events are organised in Milan, Rome and Turin to mark the launch of the Italian edition of ‘Jugaad Innovation.’ Co-authors Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise at CJBS, and Navi Radjou, Fellow in India &…