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M-Pesa

Cambridge Judge Business School teaching case study is among The Case Centre’s best sellers for sixth year in a row

A case study on mobile money transfer developed at Cambridge Judge Business School is among The Case Centre's top 15 best-selling cases for the sixth year in a row. The Case Centre is a membership organisation that advances the case-study…

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Affordable value innovation

For multinationals, the real prize in developing countries is in 'good enough' rather than high-end products, which can be very profitable, says Professor Jaideep Prabhu of Cambridge Judge Business School. From food to electronics to pharmaceuticals, major companies and brands…

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