skip to navigation skip to content
Search

marketing

Career pivots and personal growth – for our recent Cambridge MBA graduates

As the latest MBA Employment Report from Cambridge Judge Business School is published, showing how students re-entered the workplace after their MBA (and during a global pandemic!), we meet a few and find out how their MBA year has led…

Read more

MBA alumna talks about re-entering employment after her MBA year.

How COVID-19 could change marketing forever, and for the better

by Professor Jaideep Prabhu and Dr Eden Yin Professor Jaideep Prabhu There is no doubt that the COVID-19 (coronavirus) pandemic has been devastating for individuals and businesses all around the world. But could there also be an upside to all…

Read more

Illustration of white paper aeroplanes all flying in formation, except for a rogue red plane flying off in its own direction.

Three ways COVID-19 has changed marketing and branding

Professor Jaideep Prabhu and Dr Eden Yin discuss how the events of 2020 have not only changed the world, but also the world of marketing. Professor Jaideep Prabhu The COVID-19 (coronavirus) pandemic has, in a few months, transformed societies and…

Read more

A hand uses chalk to write brand, objective, advertising, marketing, identity and product on a blackboard.

Face time

Useful Valentine’s Day technology: model that transforms photos into contour images provides useful “facial clues” to make online dating decisions while preserving privacy. Dr Shasha Lu As Valentine’s Day approaches, it’s a reminder that consumers often encounter a “face dilemma” when using online dating services.…

Read more

Illustration of a grid of men and women holding up masks in front of their faces.

Shifting ad focus

Advertising will shift to new 'subtler forms' as ad-free subscription platforms grow, Dr Allègre Hadida of Cambridge Judge says in new publication. Advertising will increasingly take "subtler forms, such as product placement or sponsorship" in a world that may become…

Read more

2020 news shifting ad focus 883x432 1

Marketing award

Paper on early-stage technologies co-authored by Professor Jaideep Prabhu of Cambridge Judge Business School wins marketing theory award from the Journal of Marketing. A paper co-authored by Professor of Marketing Jaideep Prabhu of Cambridge Judge Business School on identification of…

Read more

Jaideep Prabhu.

Dr Farhad Mirzayev spearheads expansion of a technology-driven ticket company

Executive MBA (EMBA) alumnus Dr Farhad Mirzayev wants to add value to ticket sales and marketing in the UK through virtual reality. Dr Farhad Mirzayev (EMBA 2017), has joined a technology-driven ticket sales and marketing company to spearhead its expansion…

Read more

Header farhad mirzayev 2020 02 19

Marketing moves centre stage

Long the Cinderella of the corporate world, marketing is playing an increasingly major role as analytics take over from intuition, and human needs shape products. Dr Shasha Lu, Lecturer in Marketing at Cambridge Judge Business School, who delivers the Digital…

Read more

2020 mba marketing moves centre stage 883x432 1 1024x683 1

Five insights on building a strong brand

Every company knows the value of a strong brand, but firms often think too narrowly by thinking of branding as only a marketing exercise. Dr Eden Yin Dr Eden Yin, University Senior Lecturer in Marketing at Cambridge Judge Business School,…

Read more

Piccadilly Circus electronic advertising hoardings.

While you watch the TV, the TV watches you

Four key principles for companies to use data targeting in a positive way. By Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge Business School and Academic Director of the Psychometrics Centre Dr…

Read more

2019 thinkers stillwell tvwatchesyou 883x432 1

Archives