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India Education Diary: Student Entrepreneurs Win Cambridge Zero Student Climate Challenge With Innovation

Jaideep Prabhu, Professor of Marketing and Jawaharlal Nehru Professor of Indian Business & Enterpriseat Cambridge Judge Business School, served as a judge in Cambridge Zero Climate Challenge for students. Read the full article []…

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Meet our inspiring Cambridge MBA professors: Shasha Lu

In the rapidly expanding world of AI, ChatGPT, Big Data and social media influence, bringing the world of business and technology together and understanding the science of marketing nuances behind them, is key to learning and understanding the future as…

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Shasha Lu.

How property rights affect marketing by microentrepreneurs

People in developing countries who lease rather than simply dwell in their shop premises are far more likely to invest in marketing innovations, finds study co-authored at Cambridge Judge Business School. The world’s community of “microentrepreneurs” is far from micro.…

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Portrait of a mature man in front of his store on a bazaar market.

Business Weekly: Simprints commits to Cambridge Judge drive to enhance social impact

Jaideep Prabhu, Professor of Marketing and Carlos Montes, Visiting Fellow at Cambridge Judge Business School, are featured in this article regarding a framework report for the Brokering Trust to Accelerate Innovation, published in conjunction with the Centre for India and…

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The Hindu Business Line: Capital ideas. The perils of being a celebrity

Jaideep Prabhu, Professor of Marketing, Jawaharlal Nehru Professor of Indian Business & Enterprise and Director of the Centre for India & Global Business (CIGB) at Cambridge Judge Business School, speaks about the perils of being a celebrity. “Films of all…

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Yahoo Finance: Distinguished Marketing Professor Stephen L. Vargo to join OU faculty

The University of Oklahoma Michael F. Price College of Business announced the appointment of Stephen L. Vargo, visiting professor at Cambridge Judge Business School, as the Siegfried Centennial Professor of Marketing. Read the full article []…

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Why businesses need to gain better insights from customers’ photos, videos and audio

Marketers are not adequately tapping audio and visual (AV) data posted on TikTok, Facebook and other platforms that can be more revealing than reviews or ratings, says a new study co-authored by Shasha Lu of Cambridge Judge Business School. Dr…

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People in a circle using their mobile phones.

BBC: You and Yours – Easylife Fine; Bogus Bags; Pay As You Can

Vincent Mak, Professor of Marketing & Decision Sciences at Cambridge Judge Business School, spoke on BBC Radio 4's You and Yours programme (min. 38) about Pay As You Can. Listen to the podcast []…

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Why affordability is not enough in attracting poorer customers

People at the 'Bottom of the Pyramid' seek products and services that are ‘aspirational’ and not only low-cost, says article in Stanford Social Innovation Review co-authored by Professor Jaideep Prabhu of Cambridge Judge. Professor Jaideep Prabhu Firms seeking customers in…

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Girl stands outside a clothes shop and looks at the outfits through the window.

The Economic Times India: Governments need private sector strategies like an ‘outside-in’ approach to meet challenges like climate change: Jaideep Prabhu

Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, speaks about the key insights that private enterprise can offer governments today. “Through the pandemic, people worldwide relied on private sector efficiency to deliver vital services. They now expect similar…

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