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Why affordability is not enough in attracting poorer customers

People at the 'Bottom of the Pyramid' seek products and services that are ‘aspirational’ and not only low-cost, says article in Stanford Social Innovation Review co-authored by Professor Jaideep Prabhu of Cambridge Judge. Professor Jaideep Prabhu Firms seeking customers in…

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Girl stands outside a clothes shop and looks at the outfits through the window.

The Economic Times India: Governments need private sector strategies like an ‘outside-in’ approach to meet challenges like climate change: Jaideep Prabhu

Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, speaks about the key insights that private enterprise can offer governments today. “Through the pandemic, people worldwide relied on private sector efficiency to deliver vital services. They now expect similar…

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IPS News: BRAC celebrates 50 years – A case for social development founded and led by the Global South

Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, commented on BRAC celebrating 50 years. In working with millions of people living in extreme poverty, the solutions put forward by BRAC have been borne from innovation through frugality for…

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Messaging on healthy foods may not prompt healthier purchases finds Cambridge study

Healthy food cues standing alone don’t prompt healthier buying decisions, but they may counter advertising for sugary and fatty foods, says study co-authored by Lucia Reisch of Cambridge Judge Business School. People making food-buying choices are often faced with adverts…

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Messaging on healthy foods may not prompt healthier purchases.

Executive Courses: Business schools enjoy resurgent demand for executive education

The pandemic dented revenues but there are signs of resurgent demand for training on an expanding array of topics and in new modalities, article says. Derrick Mabbot, Marketing Director at Cambridge Judge Business School, points to signs of recovery in…

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How a carbon reduction tool won UN award

David Orr, a Visiting Associate at Cambridge Judge, wins the UN Global Compact Sustainable Development Goals Pioneer for Climate Mitigation award.  David Orr, a Visiting Associate at Cambridge Judge Business School, has won the United Nations Global Compact’s SDG Pioneer…

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How a carbon reduction tool won united nation award.

How aligned is your business partnership?

Companies feel betrayed when a business partner Just Isn’t That Into You (in the same way), says a new study co-authored by Paul Tracey of Cambridge Judge Business School. Suppose you meet a romantic partner whose identity, orientation and values…

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How aligned is your business partnership?

Cambridge Independent: Ken Banks revels in extraordinary pursuit of life as a social innovator in new book

Ken Banks, visiting Fellow in Marketing at Cambridge Judge Business School and author of The Pursuit of Purpose, says his book presents a snapshot of a unique time in humanity’s wheelhouse when technology met social entrepreneurship – and the role…

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How emerging-market firms grow in developed markets – CJBS paper wins research excellence award

An article on 'indirect learning' abroad by firms in developing markets co-authored by Professor Jaideep Prabhu of Cambridge Judge wins global marketing award from the American Marketing Association. Dr Jaideep Prabhu An article about firms in developing markets co-authored by…

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Reuters: Nestle to suspend ‘vast majority’ of sales in Russia

Nestle is to halt the sale of a wide range of brands in Russia amid Ukrainian President Volodymyr Zelensky's criticism of the world's biggest food company for its continued presence in the country. Before its move Wednesday, Nestle was denounced…

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