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Business Weekly: Simprints commits to Cambridge Judge drive to enhance social impact

Jaideep Prabhu, Professor of Marketing and Carlos Montes, Visiting Fellow at Cambridge Judge Business School, are featured in this article regarding a framework report for the Brokering Trust to Accelerate Innovation, published in conjunction with the Centre for India and…

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The Hindu Business Line: Capital ideas. The perils of being a celebrity

Jaideep Prabhu, Professor of Marketing, Jawaharlal Nehru Professor of Indian Business & Enterprise and Director of the Centre for India & Global Business (CIGB) at Cambridge Judge Business School, speaks about the perils of being a celebrity. “Films of all…

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Yahoo Finance: Distinguished Marketing Professor Stephen L. Vargo to join OU faculty

The University of Oklahoma Michael F. Price College of Business announced the appointment of Stephen L. Vargo, visiting professor at Cambridge Judge Business School, as the Siegfried Centennial Professor of Marketing. Read the full article [finance.yahoo.com]…

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Why businesses need to gain better insights from customers’ photos, videos and audio

Marketers are not adequately tapping audio and visual (AV) data posted on TikTok, Facebook and other platforms that can be more revealing than reviews or ratings, says a new study co-authored by Shasha Lu of Cambridge Judge Business School. Dr…

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People in a circle using their mobile phones.

BBC: You and Yours – Easylife Fine; Bogus Bags; Pay As You Can

Vincent Mak, Professor of Marketing & Decision Sciences at Cambridge Judge Business School, spoke on BBC Radio 4's You and Yours programme (min. 38) about Pay As You Can. Listen to the podcast [bbc.co.uk]…

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Why affordability is not enough in attracting poorer customers

People at the 'Bottom of the Pyramid' seek products and services that are ‘aspirational’ and not only low-cost, says article in Stanford Social Innovation Review co-authored by Professor Jaideep Prabhu of Cambridge Judge. Professor Jaideep Prabhu Firms seeking customers in…

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Girl stands outside a clothes shop and looks at the outfits through the window.

The Economic Times India: Governments need private sector strategies like an ‘outside-in’ approach to meet challenges like climate change: Jaideep Prabhu

Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, speaks about the key insights that private enterprise can offer governments today. “Through the pandemic, people worldwide relied on private sector efficiency to deliver vital services. They now expect similar…

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IPS News: BRAC celebrates 50 years – A case for social development founded and led by the Global South

Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, commented on BRAC celebrating 50 years. In working with millions of people living in extreme poverty, the solutions put forward by BRAC have been borne from innovation through frugality for…

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Messaging on healthy foods may not prompt healthier purchases finds Cambridge study

Healthy food cues standing alone don’t prompt healthier buying decisions, but they may counter advertising for sugary and fatty foods, says study co-authored by Lucia Reisch of Cambridge Judge Business School. People making food-buying choices are often faced with adverts…

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Messaging on healthy foods may not prompt healthier purchases.

Executive Courses: Business schools enjoy resurgent demand for executive education

The pandemic dented revenues but there are signs of resurgent demand for training on an expanding array of topics and in new modalities, article says. Derrick Mabbot, Marketing Director at Cambridge Judge Business School, points to signs of recovery in…

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