skip to navigation skip to content
Search

marketing

Face time

Useful Valentine’s Day technology: model that transforms photos into contour images provides useful “facial clues” to make online dating decisions while preserving privacy. Dr Shasha Lu As Valentine’s Day approaches, it’s a reminder that consumers often encounter a “face dilemma” when using online dating services.…

Read more

Illustration of a grid of men and women holding up masks in front of their faces.

Shifting ad focus

Advertising will shift to new 'subtler forms' as ad-free subscription platforms grow, Dr Allègre Hadida of Cambridge Judge says in new publication. Advertising will increasingly take "subtler forms, such as product placement or sponsorship" in a world that may become…

Read more

2020 news shifting ad focus 883x432 1

Marketing award

Paper on early-stage technologies co-authored by Professor Jaideep Prabhu of Cambridge Judge Business School wins marketing theory award from the Journal of Marketing. A paper co-authored by Professor of Marketing Jaideep Prabhu of Cambridge Judge Business School on identification of…

Read more

Jaideep Prabhu.

Dr Farhad Mirzayev spearheads expansion of a technology-driven ticket company

Executive MBA (EMBA) alumnus Dr Farhad Mirzayev wants to add value to ticket sales and marketing in the UK through virtual reality. Dr Farhad Mirzayev (EMBA 2017), has joined a technology-driven ticket sales and marketing company to spearhead its expansion…

Read more

Header farhad mirzayev 2020 02 19

Marketing moves centre stage

Long the Cinderella of the corporate world, marketing is playing an increasingly major role as analytics take over from intuition, and human needs shape products. Dr Shasha Lu, Lecturer in Marketing at Cambridge Judge Business School, who delivers the Digital…

Read more

2020 mba marketing moves centre stage 883x432 1 1024x683 1

Five insights on building a strong brand

Every company knows the value of a strong brand, but firms often think too narrowly by thinking of branding as only a marketing exercise. Dr Eden Yin Dr Eden Yin, University Senior Lecturer in Marketing at Cambridge Judge Business School,…

Read more

Piccadilly Circus electronic advertising hoardings.

While you watch the TV, the TV watches you

Four key principles for companies to use data targeting in a positive way. By Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge Business School and Academic Director of the Psychometrics Centre Dr…

Read more

2019 thinkers stillwell tvwatchesyou 883x432 1

Network Capital Leadership: Interview with Cambridge Professor

An interview with Jaideep Prabhu, Professor of Marketing and Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge Business School, about his research in areas like marketing, innovation and international business and the role of mentors in his…

Read more

Worship-worthy study

A case study by Cambridge MBA graduate Siling Tan (MBA 2017) on Chinese mobile phone maker Xiaomi’s marketing strategy in India wins a Worshipful Company of Marketors Award. Siling Tan (MBA 2017) Siling Tan, a Cambridge MBA graduate from Cambridge…

Read more

2019 news worshipworthstudy 883x432 1

Only temporarily

A study on temporary marketing organisations co-authored by Dr Allègre Hadida of Cambridge Judge Business School is featured in Marketing News, published by the American Marketing Organisation. Dr Allègre Hadida A study on temporary marketing organisations co-authored by Dr Allègre…

Read more

2019 news onlytemporarily 883x432 1

Archives