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Does my bottom line look big in this?

New research by Dr Ben Barry reveals how fashion brands can better influence the purchase intentions of women by the type of models they use, but warns there are significant cultural differences to observe Research into the way fashion brands…

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2012 podcast barry bottom line

Does my bottom line look big in this?

New research by Dr Ben Barry reveals how fashion brands can better influence the purchase intentions of women by the type of models they use, but warns there are significant cultural differences to observe Research into the way fashion brands…

Read more

2012 podcast barry bottom line

Martin Lindstrom, branding and marketing expert: ‘Brandwashed’

Martin Lindstrom calls for an ethical line in the sand for the future development of brands using social media One of the leading marketing and brand development strategists, Martin Lindstrom, advocates consumer use of social media to drive ethical standards.…

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2012 podcast lindstrom brandwashed

Brandwashed – a sign of the times?

Martin Lindstrom, a globally recognised marketer and one of Time magazine’s Top 100 Most Influential People, will be visiting Cambridge Judge Business School on 1 February 2012 as part of his publicity tour to promote his new book, Brandwashed. Speaking…

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Martin lindstrom

Body beautiful

Ben Barry, PhD Candidate at Cambridge Judge Business School and Founder of Ben Barry Models, has conducted new research into the global consumer mind set. It shows that women are more likely to purchase a fashion product when they see…

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2010 podcast barry body

Rory Sutherland, OgilvyOne: Can human behaviour be quantified?

Rory Sutherland, Executive Creative Director & Vice-Chairman of OgilvyOne London, says we've got too hung up on trying to quantify human behaviour. We need to revert to our basic instincts to understand how consumers make their choices. What's wrong, he…

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2010 podcast sutherland can

Facing down Facebook

Dr Omar Merlo, a University Lecturer in Marketing and Strategy at Cambridge Judge Business School, says Facebook and other new media tools bring with them new risks for brand management. The challenge is identifying, and immediately responding via the right…

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2010 podcast merlo facing

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