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Navi Radjou

India Today: Five books every student needs to read in lockdown to boost their career success

A book co-authored by Cambridge Judge Business School academics is on the list every student should read during the pandemic according to India Today. “Jugaad Innovation” co-authored by Professor Jaideep Prabhu, Navi Radjou and Simone Ahuja looks at a frugal…

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Harvard Business Review (France): Why companies should do better with less

In the French edition of the Harvard Business Review, Navi Radjou, Fellow in Marketing at Cambridge Judge Business School, discusses frugal innovation and how French companies could adapt it: “Frugal innovation is a real breakthrough strategy, which aims to do…

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British Airways Business Life Magazine: Top 100 business ideas

The book “Frugal Innovation”, co-authored by Jaideep Prabhu, Professor of Marketing, and Navi Radjou, Fellow in Marketing at Cambridge Judge Business School, is included among 100 best business ideas. The book published in 2015 explains the principles, perspectives and techniques…

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The Hindu Business Line: India can tell the world to ‘Do Better With Less’

Western companies can learn a lot from India, say Professor Jaideep Prabhu and Navi Radjou, co-authors of Do Better With Less – Frugal Innovation for Sustainable Growth. The recently released book focuses on six principles of frugal innovation with case…

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Fast Company: Before we reinvent the economy, we must reinvent ourselves

A sustainable economy won’t mean much if we are still driven by a desire for unceasing consumption and mired in unhappiness and alienation, says Navi Radjou, Fellow in Marketing at Cambridge Judge Business School. “If we want to survive and…

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Forbes: If Twitter offers you 280 characters just say no

An article on Twitter’s plan for a higher character limit says Twitter’s “original constraint” is akin to what frugal innovation stands for – doing more with limited resources. The article features the 2014 book Frugal Innovation: How to Do More…

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Deccan Herald: There’s always a way

Nafeesah Ahmed writes about how jugaad is a way of life in India and how the concept is now adopted in Western countries. The article features Jugaad Innovation, co-authored by Jaideep Prabhu of Cambridge Judge, where jugaad is seen as…

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Business Life: What’s next for business schools?

Business schools and their students are increasingly set on changing the world for the better, writes Stuart Crane. But what does the future look like? "In the 20th century, business schools churned out self-centred smart leaders who applied their intelligence…

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Faculty news update

A regular update on articles, awards and other developments involving Cambridge Judge Business School faculty and fellows. 'Frugal Innovation' by Jaideep Prabhu and Navi Radjou of Cambridge Judge scoops Chartered Management Institute Book of the Year award Frugal Innovation, a…

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Faculty news update

A regular update on articles, awards and other developments involving Cambridge Judge Business School faculty and fellows. 'Frugal Innovation' by Jaideep Prabhu and Navi Radjou of Cambridge Judge scoops Chartered Management Institute Book of the Year award Frugal Innovation, a…

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