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FDI Intelligence: How streaming platforms are changing the geography of media investment

An article discussing how economic developers worldwide are capitalising on the “streaming wars” to promote investment, high-value-added job creation and cultural exports. "The new streaming models privilege more of a convenience logic [enabling consumers to watch content on a personal…

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Economists Talk Art: Studios vs. Streaming: which ‘logic’ will prevail in Hollywood?

A study co-authored by Allègre Hadida, Associate Professor in Strategy at Cambridge Judge Business School, is featured in the article. The study says that the traditional movie studio business model is based on “commitment logic” that bets on customers choosing…

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Four reasons Netflix should expand into video games

By Dr Kamal A. Munir, Reader in Strategy and Policy, Cambridge Judge Business School, and Hamza Mudassir, Visiting Fellow in Strategy, Cambridge Judge Business School It's been a rocky period for Netflix. As the streaming market becomes increasingly saturated and…

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The Conversation: Four reasons Netflix should expand into video games

Dr Kamal Munir, Reader in Strategy & Policy at Cambridge Judge Business School, and Hamza Mudassir, Visiting Fellow and alumnus (MBA 2012), outline reasons on why Netflix should tap into the gaming industry. “Netflix has its work cut out. It…

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Business Weekly: Say goodbye to Hollywood and hello to Netflix?

A new study co-authored at Cambridge Judge Business School says the battle between Hollywood studios and streaming services such as Netflix is unlike any previous Big Screen v Small Screen confrontation. “The identity crisis facing Hollywood is not simply one…

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Studios vs. streaming: which ‘logic’ will prevail in Hollywood?

The battle between traditional Hollywood studios and streaming services like Netflix is a matter of "institutional logics" – commitment logic versus convenience logic – argues a new study co-authored by Dr Allègre Hadida of Cambridge Judge Business School. Dr Allègre…

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Changing routine: why your boss might be holding you back

by Dr Philip Stiles, co-director of the Centre for International Human Resource Management Thousands of people go to work every day really wanting to do a good job - but fail to impress anyone. Sometimes they're in the wrong job,…

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