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new product development (NPD)

Venturing forth: mine&make

Automotive engineer Gauthier Boisdequin turned to entrepreneurship after studying for his Executive MBA at Cambridge Judge: mine&make seeks new applications and new technologies for everyday mechanical products through cutting-edge data analytics. J. Wizemann is a German company that makes a…

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Speaking up in Chinese companies

Chinese culture usually avoids conflict, but speaking up following the failure of new product development can help future projects and yield valuable workplace lessons, says new study co-authored by Professor David De Cremer of Cambridge Judge Business School. In China,…

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Affordable value innovation

For multinationals, the real prize in developing countries is in 'good enough' rather than high-end products, which can be very profitable, says Professor Jaideep Prabhu of Cambridge Judge Business School. From food to electronics to pharmaceuticals, major companies and brands…

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Tearing up the innovation rulebook

Why a new approach to innovation could give Chinese companies the edge over their western rivals, says Cambridge Judge professor Peter Williamson. Think the challenge from China is all about low-cost manufacturing? Think again. A new approach to innovation, which…

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