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The Conversation: Are Asians more obsessed with a bargain hunt than Westerners?

Easterners are more inclined than Westerners to search too long online for the best deals because they are more sensitive to the "sunk cost" of their previous search efforts, according to a study co-authored by Vincent Mak, University Lecturer in…

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My Science: Digital bargain hunters: optimal online searching

Easterners are more inclined than Westerners to search too long online for the best deals because they are more sensitive to the 'sunk cost' of their previous search efforts, according to a study co-authored by Vincent Mak, University Lecturer in…

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Optimal online searching

Easterners search too long for good deals after incurring 'sunk costs' from earlier search efforts, finds study at Cambridge Judge Business School. Easterners are more inclined than Westerners to search too long online for the best deals because they are…

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‘Over-searching’ online can be detrimental

From hiring to holidays, 'group' searches can cause heartbreak if not managed properly. Warning: "Over-searching" online can be hazardous to your health – or at least to your relationships at work and at home. The Internet may be a wonderful…

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