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Peter Williamson

The New York Times: Globalisation isn’t over. It’s changing.

Peter Williamson, Honorary Professor of International Management at Cambridge Judge Business School, is cited in an article in The New York Times that says the idea of "deglobalisation" may be fashionable but it is incorrect -- as deglobalisation is merely…

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Forbes: How ready are companies for the post-pandemic world?

An article looking at how organisations are getting ready for post-Covid world cites two papers co-authored at Cambridge Judge Business School. A report launched by the World Economic Forum, co-authored by Cambridge Judge PhD student Ariel de Fauconberg, outlines how…

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Cambridge Independent: ‘West can learn from Chinese digital successes’, say Cambridge authors

Western companies can learn how to break free from “the user growth treadmill on which many Western digital businesses are caught” by adopting Chinese business models, says Professor Peter Williamson of Cambridge Judge Business School. “When compared to Silicon Valley’s…

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Business Weekly: Learn from China re profitable digital innovation

An article on China’s digital innovation co-authored by Peter Williamson, Honorary Professor of International Management at Cambridge Judge Business School, featured in Business Weekly. The article says Western countries should “now copy Chinese firms in adopting digital innovation that generates…

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Turning the tables

Western companies should now copy China for digital innovation, says a journal article co-authored by Professor Peter Williamson of Cambridge Judge Business School. Professor Peter Williamson Chinese companies have long been accused by Western rivals of stealing intellectual property, but…

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Bloomberg: Talk of de-globalisation is fashionable but wrong

Peter Williamson, Honorary Professor of International Management at Cambridge Judge Business School, says global supply chains are more flexible than domestic ones. Predictions that companies would relocalise supply chains and near-shore production were quite fashionable when COVID-19 (coronavirus) swept the…

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Deglobalisation myths

Pandemic-prodded predictions of relocalising supply chains and reshoring production 'grossly exaggerate' what will actually happen in practice, writes Peter Williamson of Cambridge Judge Business School. Professor Peter Williamson Predictions that companies would relocalise supply chains and near-shore production were quite…

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Strategy & Business : Creating a powerful ecosystem to sustain competitiveness

Professor Peter Williamson of Cambridge Judge Business School writes about ecosystem strategies in Business & Strategy magazine. The article analyses three global trends prompting companies to partner in order to create value. “The potential to create value sometimes entails creating…

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China Daily: Shaping the future

Professor Peter Williamson of Cambridge Judge Business School comments in innovation in China. “The capabilities in rapid innovation and improving industrial processes China has built over the past 20 years have provided an important springboard to become a genuine innovator,…

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China Daily: Country makes giant strides in innovation

Peter Williamson, Honorary Professor of International Management at Cambridge Judge Business School, comments on Chinese innovation. "The capabilities in rapid innovation and improving industrial processes China has built over the past 20 years have provided an important springboard to become…

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