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pivoting

Changing course

Study of firms in an accelerator programme identifies key limitations to the 'build-measure-learn' scientific approach of early venture creation, says paper by Monique Boddington and Stelios Kavadias of Cambridge Judge. Dr Monique Boddington Most new enterprises fail, so it's well…

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A young businessman lost in a dark maze notices a glowing light around the next corner.

Career pivots and personal growth – for our recent Cambridge MBA graduates

As the latest MBA Employment Report from Cambridge Judge Business School is published, showing how students re-entered the workplace after their MBA (and during a global pandemic!), we meet a few and find out how their MBA year has led…

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MBA alumna talks about re-entering employment after her MBA year.

Disney’s pivot to streaming is a sign of severe COVID economic crisis still to come

Hamza Mudassir, Visiting Fellow in Strategy and alumnus (MBA 2012) of Cambridge Judge Business School, discusses how Disney's restructuring has made it more like Netflix than ever before. Hamza Mudassir Disney has announced a significant restructuring of its media and entertainment…

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Someone holding up their mobile phone ready to stream Disney +.

The corporate pivot: radical change in times of crisis

The COVID-19 (coronavirus) crisis underlines need for firms to quickly ‘pivot’, Professor Paul Tracey of the Cambridge Centre for Social Innovation. Many entrepreneurs need to pivot – make radical changes to their business model – because their initial ideas fail to…

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Pivoting successfully

New ventures need to 'pivot' gracefully to avoid alienating their initial user community, says a new study co-authored by Professor Paul Tracey of Cambridge Judge Business School. Like athletes, companies "pivot" in adapting to changing circumstances. But while a bad…

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2019 lowdown tracey pivoting 883x432 1

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