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Polaroid

Pivoting successfully

New ventures need to 'pivot' gracefully to avoid alienating their initial user community, says a new study co-authored by Professor Paul Tracey of Cambridge Judge Business School. Like athletes, companies "pivot" in adapting to changing circumstances. But while a bad…

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2019 lowdown tracey pivoting 883x432 1

Why some technical decisions are too important to leave to engineers

In 1972, Polaroid launched the SX-70, the first fully integrated instant camera and film system, hailed by Fortune magazine as one of the greatest industrial inventions of the time. In achieving this amazing innovation, which made the cover of Life magazine, Polaroid…

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2008 podcast munir why some technical decisions

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