Why affordability is not enough in attracting poorer customers
People at the 'Bottom of the Pyramid' seek products and services that are ‘aspirational’ and not only low-cost, says article in Stanford Social Innovation Review co-authored by Professor Jaideep Prabhu of Cambridge Judge. Professor Jaideep Prabhu Firms seeking customers in…
Partnerships are not perfect solutions for tackling problems such as climate change, poverty or health
Multistakeholder partnerships in addressing society’s grand challenges often lead to ‘power asymmetries’ that stifle lasting progress, says a new study co-authored by Professor Shahzad (Shaz) Ansari of Cambridge Judge Business School. Partnerships among diverse groups and individuals are often seen…
Food security
Nutrition and education beyond COVID-19 from Professor Jaideep Prabhu. Reducing food waste through innovation can play an important role in eliminating hunger and malnutrition as the world looks beyond the COVID-19 (coronavirus) crisis, Professor Jaideep Prabhu of Cambridge Judge Business School…
Cycles of poverty
How will income inequality deepen problems during the COVID-19 (coronavirus) crisis? While some are relying on friends and neighbours to help them get groceries during the COVID-19 crisis, the poor may need to put themselves at risk of COVID-19 by…
Phys.org: Poor people experience greater financial hardship in areas where income inequality is greatest
A study co-authored by Jaideep Prabhu, Professor of Marketing at University of Cambridge Judge Business School, explores how income inequality will deepen problems during the COVID-19 crisis. The study shows that “hardship increases for low-income individuals by reducing their ability…
EU startups: Five promising European startups tackling the effects of poverty
Two startups with connections to Cambridge Judge Business School are featured in the article. Simprints, a startup supported by the Accelerate Cambridge programme at the Entrepreneurship Centre, has developed a fingerprinting technology to help deliver healthcare in developing countries. Unhoused,…
Tackling inequality
The institutional and organisational arrangements that reinforce and perpetuate economic inequality over time need to be better understood in order to tackle this growing problem, argues Kamal Munir of Cambridge Judge Business School. While much attention has recently focused on…
Alleviating poverty through trust
'Myopic' decision-making by those on low-incomes creates a vicious cycle of poverty, but a new study co-authored at Cambridge Judge Business School says this can be addressed through increased community trust that helps the poor make forward-looking decisions. More than…
