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psychometrics

While you watch the TV, the TV watches you

Four key principles for companies to use data targeting in a positive way. By Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge Business School and Academic Director of the Psychometrics Centre Dr…

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No more ‘average’ consumer

Matching advertising images to personality traits can find the most suitable image for a particular customer and help win sales, finds a new study co-authored by Dr David Stillwell of Cambridge Judge Business School. Consumers pay far more attention to…

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Opposites really DON’T attract

Study shows that ‘birds of a feather do flock together’ - finally providing scientific backing for the idea that people seek romantic partners and friends with similar personality traits. Classic Hollywood movies are full of 'opposites attract' romantic storylines -…

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There really is a link between your Facebook posts and your personality

by Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science, Cambridge Judge Business School Privacy campaigners this week applauded Facebook’s decision to block big UK insurance firm Admiral from using young people’s social media data to…

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