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The price isn’t right

Offers by retailers to 'beat the price' of rivals, while costly, are no more effective than ‘price-matching’ offers, says new academic study. Costly offers by retailers to “beat the price” of competitors – sometimes by an amount far exceeding the…

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Retail advice: managing in an era of huge customer choice

We asked Sir Ian Cheshire, former CEO of Kingfisher and now chairman of Debenhams, about teambuilding, the importance of seeing the big picture, and his time as a student at the University of Cambridge. Stepping back to understand the conceptual…

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Peter Harris, Hotel Chocolat: Recession apart, we still like chocolate

Innovation, authenticity and ethics are the key principles behind the highly successful Cambridge-based Hotel Chocolat brand. Now 25 years old and with a turnover of £65m, listening to customers and reacting is of paramount importance. According to Peter Harris, Hotel…

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