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Shasha Lu

Why businesses need to gain better insights from customers’ photos, videos and audio

Marketers are not adequately tapping audio and visual (AV) data posted on TikTok, Facebook and other platforms that can be more revealing than reviews or ratings, says a new study co-authored by Shasha Lu of Cambridge Judge Business School. Dr…

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People in a circle using their mobile phones.

4 key reflections on 14 years of Cambridge Executive Education

Professor Jochen Runde reflects on his lengthy tenure as Academic Programme Director of the Cambridge General Management Programme (GMP), and successor Dr Shasha Lu points the way forward. After 14 years as Academic Programme Director of the Cambridge General Management…

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Professor Jochen Runde teaching on the GMP.

Face time

Useful Valentine’s Day technology: model that transforms photos into contour images provides useful “facial clues” to make online dating decisions while preserving privacy. Dr Shasha Lu As Valentine’s Day approaches, it’s a reminder that consumers often encounter a “face dilemma” when using online dating services.…

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Illustration of a grid of men and women holding up masks in front of their faces.

Superb teaching

Eight members of the Cambridge Judge faculty are awarded Teaching Prizes for excellence across the School's programmes. Eight members of the Cambridge Judge Business School faculty were awarded Teaching Prizes on 1 July for their teaching excellence across the School's…

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Global branding seminars

Delegation from Chulalongkorn Business School in Bangkok attend five days of seminars on global branding presented by the Executive Education division of Cambridge Judge Business School. A delegation from the Master in Branding and Marketing programme at Chulalongkorn Business School…

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Five things marketing professionals need to know about visual data

Want to improve business performance? Here are five things about visual data that marketing professionals should know, says Dr Shasha Lu, University Lecturer in Marketing at Cambridge Judge Business School. Dr Shasha Lu Visual images are a big part of…

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Marketing in the age of big data – what marketers should know

How can marketers keep pace with a demanding retail landscape where consumer desires and expectations are increasingly shaped by technology? Think about the technology tools you were using just a few years ago. What could your phone, laptop, and apps…

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Digital customised advert.

Phys.org: ‘Artificial empathy’ could help stores improve recommendations for customers

Visual data will change the way businesses talk to customers, says Dr Shasha Lu, University Lecturer in Marketing at Cambridge Judge Business School. "It's about gaining better customer insights to solve business problems and improve business practice," she says. Read…

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Artificial empathy: why Shasha Lu’s work on visual data will revolutionise the way you talk to your customers

With degrees in both computer science and business, along with a PhD in marketing, you may wonder why Shasha Lu, University Lecturer in Marketing at Cambridge Judge Business School (CJBS), is spending so much of her time watching the way…

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