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Impact and engagement at the Centre for India & Global Business

Impact and engagement at the Centre for India & Global Business

Each of our research centres has unique ways to engage with non-academic organisations and, through that, to generate real world impact. This month we decided to share with you the work of the Centre for India & Global Business at…

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Views of slums on the shores of Mumbai, India against the backdrop of skyscrapers under construction.

Worship-worthy study

A case study by Cambridge MBA graduate Siling Tan (MBA 2017) on Chinese mobile phone maker Xiaomi’s marketing strategy in India wins a Worshipful Company of Marketors Award. Siling Tan (MBA 2017) Siling Tan, a Cambridge MBA graduate from Cambridge…

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