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Shifting ad focus

Advertising will shift to new 'subtler forms' as ad-free subscription platforms grow, Dr Allègre Hadida of Cambridge Judge says in new publication. Advertising will increasingly take "subtler forms, such as product placement or sponsorship" in a world that may become…

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Ways to finance your MFin

As you prepare to apply to the Master of Finance (MFin) programme, it is important to start thinking about how you will fund your studies. To help you get started, we've rounded up some of the funding options. University Scholarships…

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The company you keep

'We're sponsoring what?' Corporate sponsorship affects how employees view their firm and self, and the results can be surprising, finds new study co-authored by Professor Jennifer Howard-Grenville at Cambridge Judge Business School. Big companies ranging from Coca-Cola to Toyota to…

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How do you approach your company for MBA sponsorship?

Ask not what your employer can do for you, ask what you can do for your employer. Approaching your employer about sponsorship can potentially be very difficult; not all companies have established personal development programmes, and some might be concerned…

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