MIT Sloan Management Review: Cooperative advantage: Rethinking the company’s purpose
Dr Leon Prieto and Dr Simone Phipps, research fellows at the Cambridge Centre for Social innovation co-authored an article in MIT Sloan management Review on cooperative advantage. “Pursuing a people-centered cooperative advantage can garner meaningful benefits for employees, customers, and…
Growth theory
A broader look at how multinational enterprises grow profitably over time. How do multinational enterprises (MNEs) grow and prosper? The topic has fostered hundreds of research papers since the 1959 publication of a watershed book, The Theory of the Growth…
Shaping the future
Visiting Fellow Hamza Mudassir featured in Entrepreneur magazine issue on entrepreneurial ingenuity. A Visiting Fellow at Cambridge Judge Business School, Hamza Mudassir, features as one of 137 people on the cover of the latest edition of Entrepreneur magazine in the…
Shifting ad focus
Advertising will shift to new 'subtler forms' as ad-free subscription platforms grow, Dr Allègre Hadida of Cambridge Judge says in new publication. Advertising will increasingly take "subtler forms, such as product placement or sponsorship" in a world that may become…
The Telegraph India: Huge shift
Lord Karan Bilimoria, Founder of Cobra Beer and Chairman of the Advisory Board at Cambridge Judge Business, says virtual technology has become commonplace in business during the coronavirus pandemic. Lord Bilimoria recently spoke at the Advanced Strategy class of the…
Teaming up
Coronavirus brings partner ecosystems to the fore, writes Professor Peter Williamson of Cambridge Judge Business School. Professor Peter Williamson Commenting on the challenge of COVID-19 (coronavirus), Germany's President Frank-Walter Steinmeier summed up the new reality perfectly: "No single entity covers the medical, economic,…
Freeze-Assess-Rebuild: how businesses can navigate the coronavirus “fog of war”
A three-part policy of Freeze-Assess-Rebuild can help businesses navigate the uncertain 'fog of war' posed by the COVID-19 (coronavirus) crisis, says Dr Thomas Roulet of Cambridge Judge Business School. Dr Thomas Roulet Societies are rightly proud of their resilience. Londoners…
Four ways firms can prepare for post-coronavirus recovery
Four key insights can help companies better navigate the expected COVID-19 (coronavirus) recession and be poised for growth when the economy improves, Hamza Mudassir, Visiting Fellow in Strategy and alumnus (MBA 2012) of Cambridge Judge Business School, writes in a…
Systematic success
Companies can meet the challenge of disruptive innovation by adopting a new "ecosystem" strategy, says Professor Peter Williamson. Companies can meet the challenge of disruptive innovation by adopting a new “ecosystem” strategy that attracts a wide range of partners that…
Crisis-driven innovation
The coronavirus pandemic will fuel the ‘next wave of innovation’, says an article in Entrepreneur magazine by Hamza Mudassir, Visiting Fellow in Strategy and alumnus (MBA 2012) of Cambridge Judge Business School. Hamza Mudassir The coronavirus pandemic will fuel a…
