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GE’s grip on airlines

The breakup of General Electric shines a spotlight on GE's once-dominant role in the airline industry through aircraft leasing, engines and financing, says a new study co-authored at Cambridge Judge that examines "Why do unsuccessful companies survive?" The announcement this…

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View down the side of an aircraft while flying in the sky, scattered clouds in the distance.

The Times: Diversification is all the rage but isn’t it better to stick to the knitting?

Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, comments on companies diversifying into new lines of business. According to Jaideep, “the academic literature strongly supports the notion that in developed markets, focus and sticking to the knitting produces…

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The Telegraph: New frontiers beckon for Amazon as Bezos heads up and away

Dr Thomas Roulet, University Senior Lecturer in Organisation Theory at Cambridge Judge Business School, comments on CEO handovers as Jeff Bezos is stepping down as Amazon’s Chief Executive. “They are facing huge hostility and they need to do something. Changing…

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Harvard Business Review: Circular supply chains are more sustainable. Why are they so rare?

An article on circular supply chains co-authored by Dr Khaled Soufani and Professor Christoph Loch published in the Harvard Business Review. “The bottom line, at least for the foreseeable future, is that making cyclical supply chains widespread will require that…

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Looking ahead

Richard Watson, the Futurist-in-Residence at the Entrepreneurship Centre of Cambridge Judge Business School, shares his thoughts in the series 'This Cambridge Life'. The "Futurist-in-Residence" at the Entrepreneurship Centre of Cambridge Judge Business School, Richard Watson, says the very word "future"…

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Woman gazes thoughtfully at colourful post-it notes on the glass wall in front of her as she thinks about the future.

Sustainable Development Solutions Network: Three steps for corporations to actually achieve net-zero emissions

An article on how companies can achieve net-zero emissions co-authored by Dr Thomas Roulet, University Senior Lecturer in Organisation Theory at Cambridge Judge Business School, published on Sustainable Development Solutions Network. “Corporations cannot keep net-zero emissions pledges unless they make…

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Executive Courses: Top 10 executive courses in consulting

An Executive Education programme on strategic management is included in Executive Courses’ article. In a three-day programme entitled “Strategic Management: Creating and Sustaining Competitive Advantage” participants are introduced to “new ways of thinking and develop the skills for successful strategy…

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Implementation key

Strategy can be translated into action through a 'cascading' process that requires collaboration in problem solving and communication, says an article co-authored by Professor Christoph Loch and Professor Stelios Kavadias of Cambridge Judge. Professor Christoph Loch Effective strategy execution isn't…

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Shot through glass of a group of people in a business meeting at a creative office.

Forbes: Burger King’s misogynistic tweet: when provocative social media strategies backfire

Dr Thomas Roulet, University Senior Lecturer in Organisation Theory at Cambridge Judge Business School) discusses provocative social media content and what consequences that might have in response to Burger King’s controversial tweet on International Women’s Day. “Burger King certainly wanted…

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Forbes: Playing blame games is not only unethical, it is also the wrong way out of the Covid-19 mess

Dr Thomas Roulet, University Senior Lecturer in Organisation Theory at Cambridge Judge Business School, discusses what makes blame games possible and why they backfire, taking the example of the efforts to shift responsibilities for the slow Covid-19 vaccine rollout. “By…

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