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Why Arm’s sale to NVIDIA has stunned the tech industry

Hamza Mudassir, Visiting Fellow in Strategy at Cambridge Judge Business School, discusses how Cambridge-based Arm's proposed sale to NVIDIA has stunned the tech industry. Hamza Muddasir Arm, the Cambridge-based microchip designer, is a British tech success story. The firm designs…

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Strategy & Business : Creating a powerful ecosystem to sustain competitiveness

Professor Peter Williamson of Cambridge Judge Business School writes about ecosystem strategies in Business & Strategy magazine. The article analyses three global trends prompting companies to partner in order to create value. “The potential to create value sometimes entails creating…

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MIT Sloan Management Review: Cooperative advantage: Rethinking the company’s purpose

Dr Leon Prieto and Dr Simone Phipps, research fellows at the Cambridge Centre for Social innovation co-authored an article in MIT Sloan management Review on cooperative advantage. “Pursuing a people-centered cooperative advantage can garner meaningful benefits for employees, customers, and…

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Growth theory

A broader look at how multinational enterprises grow profitably over time. How do multinational enterprises (MNEs) grow and prosper? The topic has fostered hundreds of research papers since the 1959 publication of a watershed book, The Theory of the Growth…

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Shaping the future

Visiting Fellow Hamza Mudassir featured in Entrepreneur magazine issue on entrepreneurial ingenuity. A Visiting Fellow at Cambridge Judge Business School, Hamza Mudassir, features as one of 137 people on the cover of the latest edition of Entrepreneur magazine in the…

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Shifting ad focus

Advertising will shift to new 'subtler forms' as ad-free subscription platforms grow, Dr Allègre Hadida of Cambridge Judge says in new publication. Advertising will increasingly take "subtler forms, such as product placement or sponsorship" in a world that may become…

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The Telegraph India: Huge shift

Lord Karan Bilimoria, Founder of Cobra Beer and Chairman of the Advisory Board at Cambridge Judge Business, says virtual technology has become commonplace in business during the coronavirus pandemic. Lord Bilimoria recently spoke at the Advanced Strategy class of the…

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Teaming up

Coronavirus brings partner ecosystems to the fore, writes Professor Peter Williamson of Cambridge Judge Business School. Professor Peter Williamson Commenting on the challenge of COVID-19 (coronavirus), Germany's President Frank-Walter Steinmeier summed up the new reality perfectly: "No single entity covers the medical, economic,…

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Freeze-Assess-Rebuild: how businesses can navigate the coronavirus “fog of war”

A three-part policy of Freeze-Assess-Rebuild can help businesses navigate the uncertain 'fog of war' posed by the COVID-19 (coronavirus) crisis, says Dr Thomas Roulet of Cambridge Judge Business School. Dr Thomas Roulet Societies are rightly proud of their resilience. Londoners…

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Four ways firms can prepare for post-coronavirus recovery

Four key insights can help companies better navigate the expected COVID-19 (coronavirus) recession and be poised for growth when the economy improves, Hamza Mudassir, Visiting Fellow in Strategy and alumnus (MBA 2012) of Cambridge Judge Business School, writes in a…

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