People pay more under pay-what-you-want systems when they pay afterwards if the product or service is highly valued, says study co-authored at Cambridge Judge Business School.
Professor Vincent Mak
Pay-what-you-want models have been tried – with mixed success – for…
A play that looks at eternal digital life, A Dead Body in Taos, looks at ethical issues of artificial intelligence. An accompanying podcast series features Magda Osman, who is affiliated with Cambridge Judge Business School.
It’s not too often that…
Social startup Homebaked, a neighbourhood bakery which won the Cambridge Social Innovation Prize, inspired a 'brick by brick and loaf by loaf' musical at the Royal Court theatre in Liverpool.
Homebaked, a social enterprise startup that won the Cambridge Social…
David Stillwell is a big data academic at Cambridge Judge Business School. So why does he feature in a hit play at New York's Public Theater, starring Daniel Radcliffe?
Dr David Stillwell is an academic through and through. Bespectacled, earnest,…
