Why geoengineering research has been held back by conspiracy theories
Social media postings about solar geoengineering techniques that may combat global warming show the “spillover” effect of conspiracy theories on research. Professor David Reiner Geoengineering techniques to alter climate through technology such as solar radiation management (SRM) are seen by…
Love and hate: how politics can distort the analysis of sentiment on Twitter
Words like justice and equality are so often used disparagingly on Twitter that it impacts the ability of social media tools to assess whether a tweet is being positive or negative about its subject, according to a recent study from…
The Conversation: Shareholders are suffering most from Elon Musk’s Twitter feud – here’s why both sides must renegotiate the deal
Hamza Mudassir, Lecturer in Strategy at Cambridge Judge Business School, writes about the recent Twitter’s stock fall. “Elon Musk’s recent highly public back and forth with Twitter has given the market whiplash. Twitter, while initially resisting the tycoon, went on…
What effect could Elon Musk’s investment have on Twitter innovation?
Elon Musk’s investment in Twitter to make him the largest shareholder could boost the social media platform’s innovation, says an article in The Conversation by Cambridge Judge lecturer and MBA alumnus Hamza Mudassir (MBA 2012). Hamza Mudassir (MBA 2012) The…
Virtual Strategy Magazine: Best in British digital communications celebrated at Digital Impact Awards 2014
The winners were announced at the annual Digital Impact Awards. A Twitter campaign for Cambridge Judge Business School Executive Education programme delivered together with Touchpoint Digital was highly commended in the Social media category. [virtual-strategy.com]…
MBA Gopal Rao wins Twitter competition to meet Foreign Secretary William Hague
Gopal Rao, a current MBA at Cambridge Judge Business School, met William Hague, UK Secretary of State for Foreign and Commonwealth Affairs, last week where they discussed preventing sexual violence in conflicts. The meeting took place because Gopal won a…
