Radio Cambridge 105: Cambridge Judge Business School study into Pay What You Want
Vincent Mak, Professor of Marketing & Decision Sciences at Cambridge Judge Business School, has been interviewed from Radio Cambridge105, about his recent study regarding the pay-what-you-want models. “The study identifies a link between value of the offering and the obligation…
Why timing affects pay-what-you-want amounts
People pay more under pay-what-you-want systems when they pay afterwards if the product or service is highly valued, says study co-authored at Cambridge Judge Business School. Professor Vincent Mak Pay-what-you-want models have been tried – with mixed success – for…
Cambridge Judge Business School celebrates World Case Teaching Day
World Case Teaching Day 2023 provides an opportunity to celebrate and reflect on the ways in which Cambridge Judge Business School (CJBS) engages with the case teaching method. Professor Vincent Mak Research informed teaching that equips students to make real-world…
Poets & Quants: Major global ranking celebrates ‘world leading’ Cambridge Judge
Cambridge Judge Business School’s #1 ranking in the Research Excellence Framework in the UK was featured in a comprehensive article in leading business-school publication Poets & Quants. The publication interviewed Dean Mauro Guillén and Vice-Dean Vincent Mak about the School’s top…
BBC: You and Yours – Easylife Fine; Bogus Bags; Pay As You Can
Vincent Mak, Professor of Marketing & Decision Sciences at Cambridge Judge Business School, spoke on BBC Radio 4's You and Yours programme (min. 38) about Pay As You Can. Listen to the podcast [bbc.co.uk]…
Why people’s sense of (un)fairness can harm their own interests
The ‘hold-up problem’ in business: new study co-authored at Cambridge Judge Business School highlights how concerns about fairness thwart beneficial reciprocity. A common dilemma facing investors is whether a partner receiving an investment will receive most of the gains flowing…
FindMBA: How business school research enriches the MBA student experience
Vincent Mak, Vice-Dean for Programmes and Research at Cambridge Judge Business School, speaks about the real-world impact of business school research. “Business school research does make people better managers, and it makes organisations more efficient and responsive to the needs…
Looking at 2022
Cambridge Judge Business School faculty offer their insights and opinions on what to expect in 2022 in areas ranging from climate change to workplace technology to business education. Predictions are by definition an inexact endeavour: few predicted at the start…
Family business practitioners
The Family Firm Institute Global Conference featured keynote addresses from Christoph Loch and Stelios Kavadias of Cambridge Judge Business School. Professor Christoph Loch Family business leaders are known for taking a beneficial long-term approach, but better governance structures are needed…
Business Because: How can brands adapt to the post-pandemic consumer?
Vincent Mak, Professor of Marketing & Decision Sciences at Cambridge Judge Business School, comments how companies could adapt in the post-Covid world. For example, at the beginning of the pandemic Coca Cola sent a clear message in support of social…