skip to navigation skip to content

Vincent Mak

Poets & Quants: Major global ranking celebrates ‘world leading’ Cambridge Judge

Cambridge Judge Business School’s #1 ranking in the Research Excellence Framework in the UK was featured in a comprehensive article in leading business-school publication Poets & Quants.  The publication interviewed Dean Mauro Guillén and Vice-Dean Vincent Mak about the School’s top…

Read more

BBC: You and Yours – Easylife Fine; Bogus Bags; Pay As You Can

Vincent Mak, Professor of Marketing & Decision Sciences at Cambridge Judge Business School, spoke on BBC Radio 4's You and Yours programme (min. 38) about Pay As You Can. Listen to the podcast []…

Read more

Why people’s sense of (un)fairness can harm their own interests

The ‘hold-up problem’ in business: new study co-authored at Cambridge Judge Business School highlights how concerns about fairness thwart beneficial reciprocity. A common dilemma facing investors is whether a partner receiving an investment will receive most of the gains flowing…

Read more

A man and woman stand holding ladders of success with unequal steps.

FindMBA: How business school research enriches the MBA student experience

Vincent Mak, Vice-Dean for Programmes and Research at Cambridge Judge Business School, speaks about the real-world impact of business school research. “Business school research does make people better managers, and it makes organisations more efficient and responsive to the needs…

Read more

Looking at 2022

Cambridge Judge Business School faculty offer their insights and opinions on what to expect in 2022 in areas ranging from climate change to workplace technology to business education. Predictions are by definition an inexact endeavour: few predicted at the start…

Read more

Illustration of colourful prisms of light.

Family business practitioners

The Family Firm Institute Global Conference featured keynote addresses from Christoph Loch and Stelios Kavadias of Cambridge Judge Business School. Professor Christoph Loch Family business leaders are known for taking a beneficial long-term approach, but better governance structures are needed…

Read more

Couple working in their family cafe.

Business Because: How can brands adapt to the post-pandemic consumer?

Vincent Mak, Professor of Marketing & Decision Sciences at Cambridge Judge Business School, comments how companies could adapt in the post-Covid world. For example, at the beginning of the pandemic Coca Cola sent a clear message in support of social…

Read more

Executive courses: Programmes in mindfulness, inclusive and purpose-driven leadership take center-stage

Dr Vincent Mak, Director of Programmes at Cambridge Judge Business School, comments on executive education. “Business schools have a very important role to play in training well-rounded leaders. This is especially true in the current context, with the serious disruptions…

Read more

Bangkok Post: Chulalongkorn and Cambridge emphasise corporate brand values

Vincent Mak, Professor of Marketing & Decision Sciences at Cambridge Judge, recently discussed corporate brand values for success and sustainability at Chulalongkorn Business School in Thailand. A company’s brand is a kind of “nudge” for consumer purchasing behaviours, Professor Mak…

Read more

Sequential search

Two heads are not better than one: a new study co-authored by Dr Vincent Mak of Cambridge Judge Business School questions whether committees make better decisions than individuals. Dr Vincent Mak There once was a time when committee decisions were…

Read more

2019 lowdown mak sequentialsearch 883x432 1