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Vincent Mak

FindMba: How business school research enriches the MBA student experience

Vincent Mak, Vice-Dean for Programmes and Research at Cambridge Judge Business School, speaks about the real-world impact of business school research. “Business school research does make people better managers, and it makes organisations more efficient and responsive to the needs…

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Looking at 2022

Cambridge Judge Business School faculty offer their insights and opinions on what to expect in 2022 in areas ranging from climate change to workplace technology to business education. Predictions are by definition an inexact endeavour: few predicted at the start…

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Family business practitioners

The Family Firm Institute Global Conference featured keynote addresses from Christoph Loch and Stelios Kavadias of Cambridge Judge Business School. Professor Christoph Loch Family business leaders are known for taking a beneficial long-term approach, but better governance structures are needed…

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Business Because: How can brands adapt to the post-pandemic consumer?

Vincent Mak, Professor of Marketing & Decision Sciences at Cambridge Judge Business School, comments how companies could adapt in the post-Covid world. For example, at the beginning of the pandemic Coca Cola sent a clear message in support of social…

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Executive courses: Programmes in mindfulness, inclusive and purpose-driven leadership take center-stage

Dr Vincent Mak, Director of Programmes at Cambridge Judge Business School, comments on executive education. “Business schools have a very important role to play in training well-rounded leaders. This is especially true in the current context, with the serious disruptions…

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Bangkok Post: Chulalongkorn and Cambridge emphasise corporate brand values

Vincent Mak, Professor of Marketing & Decision Sciences at Cambridge Judge, recently discussed corporate brand values for success and sustainability at Chulalongkorn Business School in Thailand. A company’s brand is a kind of “nudge” for consumer purchasing behaviours, Professor Mak…

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Sequential search

Two heads are not better than one: a new study co-authored by Dr Vincent Mak of Cambridge Judge Business School questions whether committees make better decisions than individuals. Dr Vincent Mak There once was a time when committee decisions were…

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Global branding seminars

Delegation from Chulalongkorn Business School in Bangkok attend five days of seminars on global branding presented by the Executive Education division of Cambridge Judge Business School. A delegation from the Master in Branding and Marketing programme at Chulalongkorn Business School…

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Top 10 reads of 2018

We have long known that the News & Insight section of the Cambridge Judge Business School website attracts an audience with eclectic interests and tastes, a reflection of the many different aspects of business explored at the Business School and…

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Cost transparency – or not

Companies are becoming more open about their supply chains, but costs are the last frontier. A new study co-authored by Dr Vincent Mak and Dr Raghabendra KC at Cambridge Judge looks at when a company should be more transparent about…

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