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Vincent Mak

Bangkok Post: Chulalongkorn and Cambridge emphasise corporate brand values

Vincent Mak, Professor of Marketing & Decision Sciences at Cambridge Judge, recently discussed corporate brand values for success and sustainability at Chulalongkorn Business School in Thailand. A company’s brand is a kind of “nudge” for consumer purchasing behaviours, Professor Mak…

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Sequential search

Two heads are not better than one: a new study co-authored by Dr Vincent Mak of Cambridge Judge Business School questions whether committees make better decisions than individuals. Dr Vincent Mak There once was a time when committee decisions were…

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Global branding seminars

Delegation from Chulalongkorn Business School in Bangkok attend five days of seminars on global branding presented by the Executive Education division of Cambridge Judge Business School. A delegation from the Master in Branding and Marketing programme at Chulalongkorn Business School…

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Top 10 reads of 2018

We have long known that the News & Insight section of the Cambridge Judge Business School website attracts an audience with eclectic interests and tastes, a reflection of the many different aspects of business explored at the Business School and…

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Top 10 reads of 2018

We have long known that the News & Insight section of the Cambridge Judge Business School website attracts an audience with eclectic interests and tastes, a reflection of the many different aspects of business explored at the Business School and…

Read more

2019 news topreads 883x432 1

Cost transparency – or not

Companies are becoming more open about their supply chains, but costs are the last frontier. A new study co-authored by Dr Vincent Mak and Dr Raghabendra KC at Cambridge Judge looks at when a company should be more transparent about…

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Yahoo Finance: Competition involving others can make people more competitive through ‘competition contagion’

People who are aware of a competition but not directly involved in it can become more competitive through "competition contagion," says a new study co-authored at Cambridge Judge Business School. The findings on how non-competitors are influenced by competition have…

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Competition ‘contagion’

Competition involving others can make people more competitive through 'competition contagion', says study co-authored at University of Cambridge Judge Business School. People who are aware of a competition but not directly involved in it can become more competitive through "competition…

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Beyond fixed price tags

Buyers have a choice in what they pay owing to 'participative pricing' such as online auctions and pay-what-you-want music albums. A new study co-authored by Vincent Mak of Cambridge Judge provides an academic framework for this trend and suggests areas…

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The competition contagion

Does the mere presence of a competition change the behaviour of individuals, even when not officially competing? New research suggests the 'competition contagion' could have wide reaching implications for how we view competitive behaviour and motivation. by Dr Vincent Mak,…

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