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Face time

Useful Valentine’s Day technology: model that transforms photos into contour images provides useful “facial clues” to make online dating decisions while preserving privacy. Dr Shasha Lu As Valentine’s Day approaches, it’s a reminder that consumers often encounter a “face dilemma” when using online dating services.…

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Illustration of a grid of men and women holding up masks in front of their faces.

Five things marketing professionals need to know about visual data

Want to improve business performance? Here are five things about visual data that marketing professionals should know, says Dr Shasha Lu, University Lecturer in Marketing at Cambridge Judge Business School. Dr Shasha Lu Visual images are a big part of…

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Marketing in the age of big data – what marketers should know

How can marketers keep pace with a demanding retail landscape where consumer desires and expectations are increasingly shaped by technology? Think about the technology tools you were using just a few years ago. What could your phone, laptop, and apps…

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Digital customised advert.

Artificial empathy: why Shasha Lu’s work on visual data will revolutionise the way you talk to your customers

With degrees in both computer science and business, along with a PhD in marketing, you may wonder why Shasha Lu, University Lecturer in Marketing at Cambridge Judge Business School (CJBS), is spending so much of her time watching the way…

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