Marketers are not adequately tapping audio and visual (AV) data posted on TikTok, Facebook and other platforms that can be more revealing than reviews or ratings, says a new study co-authored by Shasha Lu of Cambridge Judge Business School.
Dr…
Useful Valentine’s Day technology: model that transforms photos into contour images provides useful “facial clues” to make online dating decisions while preserving privacy.
Dr Shasha Lu
As Valentine’s Day approaches, it’s a reminder that consumers often encounter a “face dilemma” when using online dating services.…
Want to improve business performance? Here are five things about visual data that marketing professionals should know, says Dr Shasha Lu, University Lecturer in Marketing at Cambridge Judge Business School.
Dr Shasha Lu
Visual images are a big part of…
How can marketers keep pace with a demanding retail landscape where consumer desires and expectations are increasingly shaped by technology?
Think about the technology tools you were using just a few years ago. What could your phone, laptop, and apps…
With degrees in both computer science and business, along with a PhD in marketing, you may wonder why Shasha Lu, University Lecturer in Marketing at Cambridge Judge Business School (CJBS), is spending so much of her time watching the way…
