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Raghabendra KC

Raghabendra Kc

PhD Candidate

MPhil (University of Cambridge)

Research topic

Social Preferences in Individual & Interactive Decision Making

Biography

Raghabendra KC is a doctoral candidate in the Marketing pathway at Cambridge Judge with an interest in investigating social effects in individual and interactive decision making, such as social influences and fairness concerns among decision makers. His research integrates insights from marketing, experimental economics, and social psychology, and employs lab, lab-in-field, and field experimentation as methodologies. KC aspires to make contributions in the academic pursuit of understanding consumer decision making, thereby improving marketing-related managerial and public policy decisions.

KC holds an MPhil degree in Management Science and Operations from the University of Cambridge and a BA with honours in mathematics and economics from Rollins College, USA. 

KC’s teaching interests lie in marketing, consumer behaviour and decision making. He has taught both small and large audiences ranging between undergraduates and Executive MBA participants. His experience includes course design, course coordination, teaching and supervision. Next to research and teaching, KC serves as an academic consultant for firms in the UK and Nepal.

Research interests

Social preferences; interactive decision making; competitive behaviour; participative pricing; behavioural decision making; consumer behaviour; behavioural economics.

Raghabendra Kc is a member of the Marketing subject group.

Publications & papers

Working papers

KC, R., Kunter, M. and Mak, V. (2017) "Spillover of the competitive spirit." (under review)

KC, R., Lauga, D.O. and Mak, V. (2017) "Hold-up induced by demand for fairness." (in preparation for submission)

Conference and presentations

KC, R., Lauga, D.O. and Mak, V. (2016) "The dark side of transaction-specific investments: an experimental study." INFORMS Marketing Science Conference, 16-18 June 2016, Shanghai, China.

KC, R., Kunter, M. and Mak, V. (2016) "Spillover of the competitive spirit. In: Cambridge Judge Business School Winter Doctoral Conference, 5 December 2016, Cambridge, UK.

KC, R., Kunter, M. and Mak, V. (2017) "Spillover of the competitive spirit." In: London Business School European PhD Workshop, 29-30 June 2017, London, UK.

KC, R., Lauga, D.O. and Mak, V. (2017) "Hold-up induced by demand for fairness”. In: North-American Economic Science Association (ESA) Conference, 19-21 October 2017, Richmond, VA, USA. (forthcoming)

KC, R., Kunter, M. and Mak, V. (2017) "Spillover of the competitive spirit." In: Society of Judgment and Decision Making Annual Conference, 10-13 November 2017, Vancouver, Canada. (forthcoming)

Contact details

Raghabendra Kc
Cambridge Judge Business School
University of Cambridge
Trumpington Street
Cambridge CB2 1AG
UK

Email: rk492@cam.ac.uk

Year of entry

2014

Supervisor

Dr Vincent Mak

Pathway

Marketing