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Raghabendra KC

Raghabendra Kc

PhD Candidate

BA (Rollins College, Florida), MPhil (University of Cambridge)

Research topic

Essays on Social Influences in Decision-Making

Biography

Raghabendra KC is a doctoral candidate in the Marketing pathway at Cambridge Judge with an interest in investigating social influences in the behavioural decision-making of consumers and firms using field, lab and lab-in-field experimentation.

KC holds an MPhil degree in Management Science & Operations from the University of Cambridge and a BA with honours in mathematics and economics from Rollins College, USA.

KC's teaching interests lie in marketing, consumer behaviour and decision-making. He has taught both small and large audiences ranging from undergraduates to Executive MBA participants. His experience includes course design, course coordination, teaching and supervision. Next to research and teaching, KC serves as an academic consultant for firms in the UK and Nepal.

Research interests

Social preferences; interactive decision-making; competitive behaviour; participative pricing; cost transparency; behavioural decision-making; consumer behaviour; behavioural economics.

Raghabendra Kc is a member of the Marketing subject group.

Publications & papers

Publications

KC, R.P., Kunter, M. and Mak, V. (2018) "The influence of a competition on noncompetitors." Proceedings of the National Academy of Sciences, 115(11): 2716-2721 (DOI: 10.1073/pnas.1717301115)

Working papers

KC, R. P., Mak, V. and Ofek, E. (2018) "Pay now or pay later - the role of payment time in pay what you want pricing." (draft available upon request)

KC, R. P., Lauga, D.O. and Mak, V. (2017) "Hold-up induced by demand for fairness." (draft available upon request)

Conference and presentations

KC, R.P., Lauga, D.O. and Mak, V. (2016) "The dark side of transaction-specific investments: an experimental study." INFORMS Marketing Science Conference, 16-18 June 2016, Shanghai, China.

KC, R.P., Kunter, M. and Mak, V. (2016) "Spillover of the competitive spirit. In: Cambridge Judge Business School Winter Doctoral Conference, 5 December 2016, Cambridge, UK.

KC, R.P., Kunter, M. and Mak, V. (2017) "Spillover of the competitive spirit." In: London Business School European PhD Workshop, 29-30 June 2017, London, UK.

KC, R.P., Kunter, M. and Mak, V. (2017) "Spillover of the competitive spirit." In: Society of Judgment and Decision Making Annual Conference, 10-13 November 2017, Vancouver, Canada.

KC, R.P., Mak, V. and Ofek, E. (2017) "Pay now or pay later: interrelationship between trust, reciprocity and payment time on pay what you want pricing." In: Cambridge Judge Business School Winter Doctoral Conference, 6 December 2017, Cambridge, UK.

KC, R.P., Mak, V. and Ofek, E. (2018) "Pay now or pay later - the role of payment time in pay what you want pricing." In: INFORMS Marketing Science Conference, 13-16 June 2018, Philadelphia, PA, USA. (forthcoming)

Contact details

Raghabendra Kc
Cambridge Judge Business School
University of Cambridge
Trumpington Street
Cambridge CB2 1AG
UK

Email: rk492@cam.ac.uk
WWW: Visit Raghabendra KC's website

Year of entry

2014

Supervisor

Dr Vincent Mak

Pathway

Marketing